Warner Bros. Consumer Products (WBCP) is joining forces with content provider Boomerang and BoxLunch as exclusive retail partner to take over New York City with the Get Animated Invasion. The experiential pop-up space will physically reimagine Warner Bros.’ famed characters, from Bugs Bunny to Scooby-Doo, all under one roof.
“We’re excited for fans to experience this new creative way to step into the world of their favorite animated character,” said Pam Lifford, President of Warner Bros. Consumer Products. “The Get Animated Invasion pushes the boundaries of fan engagement, blurring the lines between art, content and commerce.”
Located in SoHo, the Get Animated Invasion will be open to the public for one weekend only during New York Comic Con, October 6-8, 2017. Consumers will be transported into the world of Warner Bros. through interactive and photogenic installations that weave in and out of each cartoon realm. Featured in the experiential space are Bugs’ Forest, Wile E.’s Cliff, the iconic Warner Bros. Water Tower, a Jetsons’ screening room, Scooby-Doo’s Spooky Woods, The Flintstones’ Bedrock and Tom and Jerry’s house.
Boomerang, the standalone domestic premium video streaming service launched in April through a partnership between Time Warner’s Turner and Warner Bros., is an essential content partner in bringing the animation to life and into the pop-up space. As the exclusive streaming destination for the massive Hanna-Barbera, Looney Tunes and MGM Animation library, Boomerang will delight fans with visually captivating and interactive opportunities throughout the space.
Warner Bros. Consumer Products will also partner exclusively with national retail chain BoxLunch to sell officially licensed animated merchandise at the pop-up shop, as well as feature the product assortment in-store across 74 retail doors throughout the U.S., and online at www.boxlunch.com beginning October 2, 2017. Designed by brands such as Trunk, Junk Food, New Era and more, the collection includes apparel for men and women, bags and accessories, jewelry, novelty and gifts, and much more.
WBCP continues to invite fans to GET ANIMATED and engage with their favorite cartoon characters through unique social initiatives, fan-favorite products and immersive experiences. the initiative kicked-off in Summer 2017 with a Get Animated Space Clones program at International San Diego Comic-Con with fan-favorite Funko. The Get Animated Invasion continues this program with a dedicated display of these Marvin the Martian Funko Dorbz uniquely customized by renowned fashion designers that will be auctioned off for charity.
Fans also won’t want to miss the specialized ice cream cereal treats served at the pop-up, courtesy of local concept shop Milk & Cream Cereal Bar, and global partner Post Consumer Brands cereal – curated into the Flintstones’ world with signature concoctions inspired by the Bedrock crew.
The Get Animated Invasion lands at 107 Grand Street, New York, NY 10013 on October 6 – October 8, 2017, and will be open to the public between the hours of 12pm – 7pm EDT each day. Consumers can reserve their timeslot starting on September 26, 2017, through www.getanimatedinvasion.com. To continue following and get all the news on the Get Animated Invasion, follow @getanimated on Instagram and its dedicated tag, #getanimated.
