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HULU AMPLIFIES GROWTH WITH ORIGINAL SERIES ORDERS, NEW CONTENT DEALS AND PREMIUM ADVERTISING INNOVATIONS AT 2017 UPFRONT PRESENTATION

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Today at the Hulu Upfront Presentation at Madison Square Garden Theater, Hulu announced a multitude of innovative advertising tools, original series orders and content licensing agreements, and reported significant audience growth to 47 million total unique viewers. Hulu CEO Mike Hopkins, SVP of Advertising Sales Peter Naylor and SVP and Head of Content Craig Erwich took the stage to unveil the company’s newest advances in technology, content and advertising, alongside Hulu Original Series talent including J.J. Abrams, Elisabeth Moss, Samira Wiley, Alexis Bledel, Sarah Silverman, Mindy Kaling, Jeff Daniels and Josh Hutcherson.

“As we expand our business to offer live TV, we’re also more than doubling our investment in original programming and exclusively licensed content to continue growing our premium streaming library,” said Hopkins. “Coupled with all of the new product and measurement solutions we’re offering advertisers, Hulu is delivering the most compelling, engaging and valuable TV experience to consumers and brands alike.”

Hulu’s 2017 Upfront announcements include:

Hulu Original Series The Handmaid’s Tale Renewed For Season Two

On the heels of its extraordinary week one premiere, Hulu is pleased to announce that it has picked up The Handmaid’s Tale for a second season, set to debut in 2018.

Based on the award-winning, best-selling novel of the same name by Margaret Atwood, The Handmaid’s Tale premiere has been watched by more Hulu viewers than any other series premiere – original or acquired – on the service, drawing acclaim from both fans and critics.

“The response we’ve seen to The Handmaid’s Tale in just one week since its premiere has been absolutely incredible. It has been an honor to work with this talented team of cast and creators to develop a series that has struck such a chord with audiences across the country,” said Erwich. “As we continue to expand our strong slate of original programming, The Handmaid’s Tale is exactly the type of gripping and thought-provoking storytelling we want to bring to viewers. We can’t wait to explore the world of Gilead and continue Margaret’s vision with another season on Hulu.”

The Handmaid’s Tale follows the story of life in the dystopia of Gilead, a totalitarian society in what was formerly part of the United States. The series is created, executive produced and written for television by Bruce Miller (THE 100), who serves as the series’ showrunner. The Handmaid’s Tale is executive produced by Miller, Warren Littlefield (FARGO), Daniel Wilson, Fran Sears and Ilene Chaiken. Margaret Atwood is a consulting producer for the series. The Handmaid’s Tale is produced by MGM Television and marks the first collaboration for an original series between Hulu and MGM.

Gripping Drama Series The First and Marvel’s Runaways Ordered to Series

Today, Hulu announced the addition of two new series to its slate of original programming.

The streaming service has picked up Marvel’s Runaways in its first series order with Marvel Television. The fan-favorite and groundbreaking comic book series will be brought to life on Hulu by the team behind The O.C. and Gossip Girl, Josh Schwartz and Stephanie Savage. Schwartz and Savage will serve as Co-Showrunners/writers and will executive produce the series along with Marvel’s, Jeph Loeb and Jim Chory.

Marvel’s Runaways is the story of six diverse teenagers who can barely stand each other but who must unite against a common foe – their parents. The popular classic explores the younger side of the Marvel Universe in a coming of age, new action series that will premiere on Hulu in the winter.

In addition, Hulu announced a straight-to-series order for The First (working title), a drama set in the near future about the first human mission to Mars. The series is created and written by Oscar, Emmy, Golden Globe, and BAFTA Award-nominated Beau Willimon (House of Cards, Ides of March), who also serves as executive producer alongside his producing partner Jordan Tappis.

The First explores the challenges of taking the first steps toward interplanetary colonization. “It’s a story about the human spirit,” said Willimon. “About our indomitable need to reach for unknown horizons. About people working toward the greatest pioneering achievement in human history. And about the cost of that vision, the danger and sacrifice – emotional, psychological, and physical – that’s required to achieve it. How ordinary, imperfect people band together and overcome a myriad of obstacles to grasp the extraordinary.”

The series will go into production later this year and is slated to premiere on Hulu in 2018. Westward Productions – founded by Willimon and Tappis – will own and produce THE FIRST. The series will be co-financed by Hulu, Channel 4 and IMG.

The First and Runaways join Hulu’s growing original programming slate, which includes The Handmaid’s Tale, The Looming Tower, Future Man, The Mindy Project, I Live You, America, National Treasue, Casual, The Path, Difficult People, Shut Eye and Chance.

Award Winning FX Series Atlanta To Stream Exclusively On Hulu

Today, Hulu also announced that it will be the exclusive subscription streaming home to FX’s award-winning, breakout freshman comedy series, Atlanta.

Following its critically-acclaimed first season on FX, Atlanta took home two 2017 Golden Globe Awards for Best TV Comedy series and Best Actor – Television Series Musical or Comedy for star Donald Glover. The complete first season of the series will become available to stream exclusively on Hulu ahead of its second season premiere, slated for 2018 on FX, and subsequent seasons will become available to stream on Hulu following their run on FX.

Atlanta follows two cousins who work through the Atlanta music scene in order to better their lives and the lives of their families. The series stars Donald Glover, who also serves as Executive Producer, along with Paul Simms and Dianne McGunigle. Atlanta is produced by FX Productions.

The series comes to Hulu through a robust, multi-year output agreement with Twentieth Century Fox Television Distribution that was first announced in December 2014. The landmark agreement granted Hulu the exclusive subscription video on-demand rights to FX Networks’ Original Series produced by FX Productions. In addition to Atlanta, the deal locked in the subscription video on-demand rights to popular series including You’re The Worst, Baskets and more.

Hulu and BrightLine Introduce First-of-Its-Kind T-Commerce Ad Unit

Hulu revealed that, in partnership with BrightLine, the market leader for advanced TV advertising, it is bringing the world of E-commerce into the living room where 75% of Hulu viewing takes place, with T-commerce.  Exclusive to Hulu at launch, BrightLine’s T-commerce ad unit will offer viewers the opportunity to engage directly inside a commercial with a personalized, location based overlay, where viewers can select a movie theater, time and purchase movie tickets all through their connected TV.

The announcement was made today by Hulu’s SVP of Advertising Sales, Peter Naylor, who also unveiled plans to enable capabilities for other brand categories such as retail, quick-service-restaurants (QSR), among others in 2018.

“With almost a decade of experience with advertising in the streaming space, no one is better positioned to help brands grow their business than Hulu,” said Naylor. “I’m proud to say that we’ve doubled down on our commitment to brands. From delivering a validated viewer measurement solution with Nielsen, to offering the first-of-its-kind interactive capability in the living room with BrightLine’s T-commerce ad unit, Hulu is now everything TV should be and everything advertising can and should be.”

Groundbreaking Measurement Solutions Including Hulu DAR and Sales Effectiveness Tools

Starting this fall, all Hulu advertisers will have access to a validated measurement solution across screens. In partnership with Nielsen, Hulu is extending Digital Ad Ratings (DAR) to the living room.  With more than 47 million total unique viewers, as measured by comScore — 32 million of which opt for ad-supported content — Hulu’s DAR solution brings accurate, holistic measurement to its advertising partners.

Through this solution, Hulu can now get complete measurement of viewership to streaming campaigns across all connected devices – all verified by a trusted third-party source.  Nielsen’s methodology will tag, collect and calibrate the data, leveraging Hulu’s robust first-party subscriber data and other third-party sources as the foundation for measurement. MAGNA, Horizon Media and GroupM are among the first agencies to adopt Hulu’s DAR solution a currency.

In addition, Hulu announced today it will begin to offer sales effectiveness measurement tools through two new partnerships with SambaTV, a leading provider of essential television insights, and Nielsen Catalina Solutions, a leading purchase-based ad targeting and return on ad spend measurement firm.  First, in partnership with SambaTV, Hulu will offer a solution for advertisers to measure the results of tune-in campaigns, as well as web-based conversion rates. And, as a certified partner for Nielsen Catalina Solutions Sales Effect solution, Hulu will also offer sales effectiveness measurement for consumer packaged goods (CPG) advertisers. Both partnerships are a part of Hulu’s larger initiative to help brands measure whether their products or services were sold based on an ad exposure on Hulu.

Live TV Advertising Opportunities for Brands

Following the official launch of its new, cutting-edge user experience and new live streaming service, Hulu’s SVP of Advertising Sales, Peter Naylor, announced that the new product will offer opportunities for advertisers and marketers, including dynamic ad insertion capabilities. The personalized new live streaming service will give brands the ability to reach audiences on cable networks for the two minutes of local breaks per hour.  And, in an effort to provide viewers with more timely and relevant ads, Hulu announced it will give advertisers access to the same two-minutes of inventory per hour of cable programming in the cloud DVR environment.

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KGF chapter 1 – A Gritty Saga of Power, Poverty, and Redemption

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Indian cinema has a long-standing tradition of delivering grand narratives that are equal parts spectacle and soul. KGF: Chapter 1 (Kolar Gold Fields), directed by Prashanth Neel, is a prime example. This gripping action-drama chronicles the meteoric rise of Rocky, a man driven by a promise and fueled by his hunger for power. Released to critical acclaim, KGF has redefined the boundaries of storytelling in Indian cinema.

Set in the 1970s, KGF follows the journey of Rocky (Yash), a young boy born into poverty in the slums of Mumbai. From a tender age, Rocky is shaped by two forces: his mother’s dying wish for him to rise above his circumstances and his unyielding ambition to command respect and fear.

His journey takes him to the gold mines of Kolar, a lawless land ruled by brutal oppressors. The film tracks Rocky’s transformation from a street-smart hustler to a feared force who challenges an empire built on blood and exploitation.

The strength of KGF lies in its compelling protagonist. Yash delivers a magnetic performance as Rocky, embodying both his raw charisma and ruthless determination. The film paints a vivid picture of a man who thrives in adversity, using every setback as fuel for his ascent. Rocky is not a mere vigilante but a strategist, whose ability to inspire loyalty and strike fear sets him apart.

The movie captures his internal conflict beautifully — while he climbs the ladder of power, he never loses sight of his mother’s dream for him. This duality makes Rocky more than just a hero; he is a symbol of rebellion, resilience, and redemption.

At its core, KGF is a commentary on systemic oppression and the human spirit’s ability to rise against all odds. The stark contrast between the opulence of the gold fields’ rulers and the crushing poverty of its workers sets the stage for Rocky’s rebellion. His fight isn’t just personal; it’s for the voiceless, the oppressed, and the forgotten.

The film doesn’t shy away from showcasing the brutal realities of poverty and exploitation, making Rocky’s triumph all the more satisfying.

Prashanth Neel’s direction is nothing short of masterful. Every frame of KGF is meticulously crafted, from the sweeping vistas of the Kolar gold fields to the grimy underbelly of Mumbai’s streets. The gritty visuals are complemented by an electrifying background score that enhances the film’s larger-than-life moments.

The nonlinear narrative, interspersed with a journalist’s account of Rocky’s rise, keeps viewers engaged and adds layers to the storytelling.

The action sequences in KGF are a visual feast. Yash’s larger-than-life persona is amplified by choreographed fights that are brutal, balletic, and breathtaking. Each confrontation feels earned, showcasing Rocky’s ingenuity and brute strength. The climax, set against the backdrop of the Kolar gold mines, is particularly unforgettable.

KGF: Chapter 1 is a cinematic triumph that combines raw emotion, relentless action, and a protagonist you can’t help but root for. Yash’s performance and Prashanth Neel’s vision elevate the film to a league of its own, making it a benchmark in Indian cinema.

KGF is more than a film; it’s an experience. It’s a story of ambition, sacrifice, and the indomitable human spirit. Rocky’s climb from the depths of poverty to the pinnacle of power is not just inspiring — it’s electrifying.

Whether you’re a fan of action-packed dramas or epic tales of rebellion, KGF delivers on every front. With its gripping narrative and unforgettable performances, it’s a must-watch for anyone who loves a good underdog story.

Rating: 4.8/5 As Rocky says in the film, “Powerful people make places powerful.” By the end of KGF, you’ll realize that Rocky is one of them — and so is this film

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Movie Review: Jailer

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Director: Nelson Dilipkumar
Starring: Rajinikanth, Mohanlal, Jackie Shroff, Ramya Krishnan, Shiva Rajkumar
Genre: Action/Drama
Release Date: August 10, 2023
Rating: ★★★★☆ (4/5)


Rajinikanth is Back with a Bang in Jailer: A High-Octane Blend of Style and Emotion When Rajinikanth takes center stage, audiences expect grandeur, charisma, and larger-than-life storytelling. Jailer does not disappoint. Directed by Nelson Dilipkumar, this action-packed entertainer delivers a well-crafted narrative that combines thrilling action sequences with moments of emotional depth. The film also benefits from a strong supporting cast, stylish direction, and a standout performance from the Superstar himself.

Jailer follows the story of Muthuvel Pandian (Rajinikanth), a retired prison warden who lives a quiet life with his family until a tragic event forces him to confront his past. When his son, an upright police officer, is killed while investigating a powerful criminal syndicate, Pandian embarks on a quest for justice. What sets this story apart is its layered exploration of a father’s grief, his thirst for vengeance, and the moral dilemmas he faces.

The narrative is a fine balance of emotional stakes and action-driven storytelling. Nelson’s direction ensures the pace rarely dips, keeping audiences hooked with unexpected twists and a perfect dose of humor.

Rajinikanth proves once again why he’s revered as one of India’s most iconic actors. His portrayal of Muthuvel Pandian is nuanced, blending vulnerability with raw intensity. At 73, Rajinikanth shows no signs of slowing down, delivering electrifying fight scenes, commanding screen presence, and a performance laced with his trademark style.

In quieter moments, Rajinikanth brings emotional weight to the character, making the audience empathize with Pandian’s pain and determination. This balance of action hero and grieving father reminds us of his versatility as an actor.

While Rajinikanth is undoubtedly the centerpiece, Jailer benefits from a strong ensemble cast:

Mohanlal (special appearance): Mohanlal’s cameo is brief but impactful, adding gravitas to the film. His scenes with Rajinikanth are a treat for fans of both legends.

Jackie Shroff: Playing a calculating antagonist, Shroff brings his trademark menace to the role. His dynamic with Rajinikanth adds tension and drama to the story.

Shiva Rajkumar: His performance as a pivotal character is intense and memorable, showcasing his ability to match Rajinikanth’s screen presence.

Ramya Krishnan: As Pandian’s wife, Ramya delivers a grounded and heartfelt performance, adding emotional depth to the narrative.

Nelson Dilipkumar crafts a tightly woven script with moments of dark humor, intense action, and emotional resonance. The film’s pacing is a strength, as it rarely allows for a dull moment. Nelson’s direction ensures that each character, even those with limited screen time, leaves a lasting impression.

The screenplay does falter slightly in the second half, with a few predictable turns. However, the action sequences and Rajinikanth’s performance more than compensate for these minor shortcomings.

Cinematography: Vijay Kartik Kannan captures the film’s action and emotional moments with flair. The dynamic framing of fight sequences enhances their impact, while the quieter moments are shot with subtlety.

Music: Anirudh Ravichander’s pulsating score elevates the film’s intensity, while the songs complement the narrative without feeling forced. Tracks like “Hukum” have already become chartbusters.

Editing: R. Nirmal ensures crisp editing, particularly during the action scenes, maintaining a high level of engagement throughout the runtime.

At its core, Jailer is more than just an action film. It explores themes of justice, family, and the consequences of revenge. Muthuvel Pandian’s journey is not only about defeating his enemies but also confronting his own vulnerabilities and responsibilities as a father and husband.

The film also delves into the psychological toll of violence, making it more layered than the average revenge drama.

Rajinikanth’s Performance: Charismatic, powerful, and deeply emotional.

Action Sequences: Well-choreographed and exhilarating, with Rajinikanth at his best.

Supporting Cast: Exceptional performances from Mohanlal, Jackie Shroff, and Shiva Rajkumar.

Direction: Nelson Dilipkumar’s deft handling of the narrative keeps it engaging.

While Jailer delivers on most fronts, the second half occasionally leans on familiar tropes. Some supporting characters, despite strong performances, could have been given more depth.

Jailer is a fitting showcase for Rajinikanth’s enduring star power and Nelson Dilipkumar’s storytelling finesse. With its blend of action, emotion, and style, the film is a worthy addition to the Superstar’s illustrious career. Fans of Rajinikanth will leave the theater satisfied, and newcomers will understand why he’s a legend.

Final Rating: ★★★★☆ (4/5) Jailer is a must-watch for action lovers and Rajinikanth fans alike.

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Kill on Amazon Prime – A Heart-Stopping Tale of Love and Heroism

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Indian cinema often delivers stories that resonate on both emotional and visceral levels. Kill, a gripping action-romance now streaming on Amazon Prime, is no exception. Directed by Nikhil Nagesh Bhat, this high-octane thriller blends heart-wrenching emotion with relentless action, leaving viewers at the edge of their seats.

Set aboard a speeding train, Kill tells the story of Amrit (Lakshya), a loyal soldier returning home with a promise to reunite with his childhood love, Tulika (Tanya Maniktala). The couple’s tender, budding romance is the heart of the narrative, with scenes of their innocent exchanges juxtaposed against the chaos that soon engulfs them.

Their journey takes a dark turn when a gang of ruthless dacoits hijacks the train, intent on robbing and killing its passengers. What unfolds is a gripping battle for survival as Amrit transforms from a man in love to a one-man army, determined to protect Tulika and the innocent lives aboard.

The romance in Kill is as compelling as its action sequences. Amrit and Tulika’s relationship is characterized by a delicate vulnerability. Lakshya and Tanya Maniktala’s chemistry brings authenticity to their roles, making their love story feel real and raw. Their shared dreams of a future together contrast painfully with the brutal violence surrounding them, intensifying the emotional stakes.

The heartbreak lies in Amrit’s constant struggle to protect Tulika while confronting the fragility of their dreams in the face of overwhelming odds. The film poignantly captures how love can endure, even amidst devastation.

Lakshya delivers a career-defining performance as Amrit. Initially portrayed as a soft-spoken and unassuming soldier, his transformation into a relentless protector is both believable and inspiring. The action sequences are brutal and stylized, reminiscent of martial arts thrillers, but with a distinctly Indian flair. Amrit’s fight scenes are raw and unrelenting, embodying the desperation of a man with everything to lose.

The narrative subtly highlights themes of duty, sacrifice, and the lengths to which love can push a person. Amrit’s journey from a lover to a savior is as emotional as it is exhilarating, making him a hero worth rooting for.

The confined setting of a train amplifies the film’s tension, with claustrophobic corridors and dimly lit compartments serving as the perfect backdrop for the story’s chaos. Nikhil Nagesh Bhat’s direction ensures that every shot is purposeful, oscillating between tender romantic moments and pulse-pounding action. The cinematography and sound design heighten the stakes, immersing viewers in the characters’ perilous journey.

Kill masterfully balances romance and action, offering a visceral experience that tugs at the heartstrings while delivering adrenaline-pumping sequences. Lakshya’s standout performance and the film’s emotional depth make it a must-watch for fans of Indian cinema and action-thrillers alike.

Kill is more than just an action movie; it’s a testament to the power of love and the resilience of the human spirit. While its unflinching violence might not be for everyone, those willing to embrace its intensity will find a story that stays with them long after the credits roll. This film firmly establishes Nikhil Nagesh Bhat as a director to watch and leaves audiences eagerly anticipating what’s next for its talented cast.

Rating: 4.5/5 If you’re looking for a film that combines action, romance, and heart-pounding thrills, Kill is the perfect pick.

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