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HULU ACQUIRES THE VIDEO GENOME PROJECT TECHNOLOGY

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Hulu announced  that it has completed the asset acquisition of The Video Genome Project (The VGP), one of the largest, broadest and most granular structured databases of video content, for an undisclosed sum. Through this acquisition, Hulu will combine The VGP’s proprietary technology with its own world-class recommendation engine to create a more powerful way to surface the right content to the right user at the right time, in both live and on-demand environments.

Founded in 2013, The VGP developed an innovative way to automatically aggregate the existing metadata around video content. The technology assigns “genes” to TV shows and movies based on the hundreds of contextual attributes it recognizes within the metadata. These video genes are connected together to identify the unique relationships among titles – going far beyond genre, cast, writer or director – and deliver more insightful and relevant recommendations to the viewer.

“The future of television is not just going to be about where and how you watch, it’s going to be about how personal your viewing experience can be,” said Ben Smith, Head of Experience at Hulu. “With this strategic acquisition of The VGP’s technology, we’re gaining important data and personalization capabilities that will allow us to serve our users even better as we expand into live programming.”

The VGP marks the latest in Hulu’s efforts to continuously enhance its seamless, personalized viewing experience. Seventy-five percent of all viewing on Hulu is driven by recommended programming, so Hulu has introduced a number of features over the past year to ensure that all touch points on the user interface are personal to each viewer, including their Watchlist, recommendations on the home page and personalized masthead.

“We built The VGP because we always believed that every household deserves the most robust discovery tools, ones that deliver a hyper-personalized video experience that mirrors how the human brain naturally curates content,” said Xavier Kochhar, Founder and CEO of The Video Genome Project. “Given its forward-thinking leadership and true emphasis on content discovery, which we saw in the personal user experience they are building, Hulu really was the obvious choice for us to realize The VGP’s vision.”

The Video Genome Project was backed by venture capital firm Segel Group Limited. Hulu expects to fully incorporate the company’s data into its recommendation system by Q1 2017.

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Paramount+ Reveals Official Main Title Sequence for the Upcoming Series TALES OF THE TEENAGE MUTANT NINJA TURTLES

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During the TALES OF THE TEENAGE MUTANT NINJA TURTLES panel earlier today at San Diego Comic Con, Paramount+ revealed the official main title sequence for the series. The sequence is composed by EMMY® nominee, Matt Mahaffey, known for his work on Sanjay and Craig, Rise of the Teenage Mutant Ninja Turtles, and Rise of the Teenage Mutant Ninja Turtles: The Movie and much more. 

From the studios of the Mutant Mayhem film, the all-new Paramount+ original series TALES OF THE TEENAGE MUTANT NINJA TURTLES explores the adventures of everyone’s favorite pizza-loving heroes as they emerge from the sewers onto the streets of NYC. Leo, Raph, Donnie and Mikey are faced with new threats and team up with old allies to survive both teenage life and villains lurking in the shadows of the Big Apple. The series is produced by Nickelodeon Animation and Point Grey Pictures.

TALES OF THE TEENAGE MUTANT NINJA TURTLES is executive produced by Chris Yost (The Mandalorian, Thor: Ragnarok) and Alan Wan (Blue Eye Samurai, Rise of the Teenage Mutant Ninja Turtles, Teenage Mutant Ninja Turtles [2012 Series]). Production is overseen for Nickelodeon by Claudia Spinelli, Senior Vice President, TV Series Animation, Nickelodeon, and Nikki Price, Director of Development and Executive in Charge of Production.

In addition to the upcoming new series, stream all things Turtles on Paramount+.

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Comic-Con 2024: Those About to Die Activation

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DISNEY+ CASTS DANIEL DIEMER AS FAN-FAVORITE ‘TYSON’IN SEASON TWO OF “PERCY JACKSON AND THE OLYMPIANS”

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 in Hall H at San Diego Comic-Con, Rick Riordan and Disney+ revealed that Daniel Diemer (“Under the Bridge”) will star as fan-favorite cyclops “Tyson” in the epic adventure series “Percy Jackson and the Olympians.” Diemer joins Walker Scobell (Percy Jackson), Leah Sava Jeffries (Annabeth Chase) and Aryan Simhadri (Grover Underwood) as a series regular. The Disney+ Original series from Disney Branded Television and 20th Television will start filming its second season next week in Vancouver.

Season two of “Percy Jackson and the Olympians” is based on the second installment of Disney Hyperion’s best-selling book series titled “The Sea of Monsters” by award-winning author Rick Riordan. In the new season, Percy Jackson returns to Camp Half-Blood one year later to find his world turned upside down. His friendship with Annabeth is changing, he learns he has a cyclops for a brother, Grover has gone missing, and camp is under siege from the forces of Kronos. Percy’s journey to set things right will take him off the map and into the deadly Sea of Monsters, where a secret fate awaits the son of Poseidon.

Diemer stars as Tyson – a young Cyclops who grew up all alone on the streets, and finds it difficult to survive in the human world.  Shy and awkward, with a heart almost as big as he is, Tyson soon discovers that Poseidon is his father, which means Percy Jackson is his half-brother… and that Tyson may have finally found a home. 

Diemer recently starred in the Hulu limited series “Under the Bridge” based off the critically acclaimed book of the same name and a tragic true story of a missing teen girl in Vancouver in 1997. He will next star in the indie “Thug” opposite Liam Neeson and Ron Perlman for director Hans Petter Moland. Daniel was recently seen as the lead in the indie “Supercell” opposite Alec Baldwin and Skeet Ulrich and the lead in the film “Little Brother” opposite Phil Ettinger and JK Simmons. Daniel can also be seen in the Netflix series “The Midnight Club” and recently starred as the male lead in the breakout hit Netflix feature “The Half Of It” from producer Anthony Bregman and director Alice Wu. He is a graduate of Victoria Academy of Dramatic Arts in Vancouver.

Created by Rick Riordan and Jonathan E. Steinberg, season two of “Percy Jackson and the Olympians” is executive produced by Steinberg and Dan Shotz alongside Rick Riordan, Rebecca Riordan, Craig Silverstein, The Gotham Group’s Ellen Goldsmith-Vein, Bert Salke, The Gotham Group’s Jeremy Bell and D.J. Goldberg, James Bobin, Jim Rowe, Albert Kim, Jason Ensler and Sarah Watson.

The first season of “Percy Jackson and the Olympians” is available on Disney+

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