Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi.
Star Wars has always championed new technology, and we are excited that
augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters
(15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.
“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.
No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.
More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.
Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.
No Question Mark Box Here; Super Mario Delivers a 1-Up in Theaters
If you were born in the ’80s, ’90s, or literally ANY decade after those, you know about Super Mario. A cultural phenomenon was brought to life on the big screen this last weekend. One that has not only stood the test of time but reinvented itself time and time again. This wasn’t even the first time it’s been made into a movie but, well, let’s be honest.. some of us choose not to acknowledge the LIVE action adaptation of the beloved game from 30 years ago.
It was pretty bad… But this was animation. ILLUMINATION animation at that. The Universal company that brought us Gru and his Minions, showed us the Secret Life of Pets, and gave us a reason to SING! Still, I had my reservations and even some concerns, especially when the casting was announced.
Eyebrows were raised. As big of stars as they were on paper, could they really deliver on voicing characters from a staple of our childhood? They did.
Chris Pratt and Charlie Day may not be Italian, and Jack Black may not be a King or Turtle creature from the Mushroom Kingdom, but they make the characters their own all while paying homage to the lore of a video game.
From the jump, the story reintroduces us to the brothers that just want to save Brooklyn one clogged sink at a time. We feel an instant connection and relate to these “underdogs of the plumbing world”. The movie is riddled with easter eggs, each of which tugs on the heartstrings of every generation of Mario fandom. And the soundtrack was beautifully put together to not only make us feel like we’re taking a walkthrough of the game but like an experience all its own with some familiar favorites thrown in.
Every word in the movie is pure eye candy for both those that are casual fans, and those analyzing every frame to see what they’ll catch next. Bowser’s ship, the Mushroom Kingdom, Kong’s arena, and the Rainbow Road.. They’re all meant to give us just enough of a “new” look at these amazing worlds, but stay true to how we remember them.
The movie itself moves along at the perfect pace. Although, if you don’t really know ANYTHING about the Super Mario Bros, you may have gotten a little lost and felt left behind in the green tunnel. But that’s ok! It’s an adventure of the imagination and a classic story of a boy that meets a girl and tries to save the world from a monster that wants to destroy it.
What’s funny is that you could easily say this is a story about two characters who couldn’t be more opposite if they tried, battling to win the heart of a princess. Who would’ve thought that the King of the Koopas was just trying to impress his crush?
And that song? Ohhh THAT song! It’s my new ringtone and deserves the Oscar for Best Original Song.
Back to the movie.
Universal and Illumination clearly understood the assignment. Is it missing some things or could things have been done differently or even better? Absolutely! We’re the worst critics of the things we hold nearest and dearest to our hearts. But if you’re up for going on a 90-minute adventure through amazing worlds, with awesome music, and characters that’ll make you smile and laugh, then this is the perfect movie to spring you into that warm summer feeling.
Plus there’s the whole part with karts and shells, and banana peels and oh my goodness how amazing was that?? It’s enough to make you want to stand up and cheer, then go home and destroy your friends and family on your favorite track haha.
The bottom line, it pays homage in all the right ways to the little guy with the mustache, while giving us something new and exciting. Take the kids and go see Super Mario Bros. You’ll be glad you did!
Warner Bros. Discovery Home Entertainment returns to WonderCon 2023
Justice League x RWBY: Superheroes & Hunters Opening Act Saturday, March 25 at 1:30 p.m. on North 200A. Talent confirmed so far to participate in the post-screening panel is Natalie Alyn Lind (Big Sky, The Goldbergs, Gotham) as Wonder Woman/Diana Prince and longtime RWBY cast member Lindsay Jones (Camp Camp) as Ruby, Kara Eberle ( RWBY: Ice Queendom) as Weiss, Arryn Zech (Detective Now Dead) as Blake and Barbara Dunkelman (Blood Fest) as Yang – along with Jeannie Tirado (Soul, Saints Row) as Green Lantern and Tru Valentino (The Rookie, The Cuphead Show!) as a cyborg. Also attending the panel will be producer/director Kerry Shawcross (series RWBY) and writer Meghan Fitzmartin (Supernatural, Justice Society: World War II).
Warner Bros. Discovery Home Entertainment returns to WonderCon 2023 with the big screen debut from DC Animated Films: highlights this year include the world premieres of the highly anticipated Batman: The Doom That Came To Gotham and Justice League x RWBY: Superheroes & Hunters Part One the weekend of March 24-26 in Anaheim, California. Both screenings will be followed by panel discussions with actors and creators. Batman: The Doom That Came To Gotham premieres at The Arena on Friday, March 24 at 6 p.m. Tati Gabrielle (Kaleidoscope, Chilling Adventures of Sabrina, Uncharted) as Kai Li Cain, Christopher Gorham (The Lincoln Lawyer, Insatiable) as Oliver Queen, David Dastmalchian (Dune, Suicide Squad, Ant-Man) as Grendon, producer/co-director Sam Liu (The Death and the Return of Superman), co-director Christopher Berkeley (Young Justice) and screenwriter Jase Ricci (Teen Titans Go! and DC Super Hero Girls: Mayhem Across the Multiverse).
Both films will have encore screenings in the Arena on Sunday, March 26. Justice League x RWBY: Super Heroes & Huntsmen, Part One will screen at 12:15pm, followed by Batman: The Doom That Came To Gotham at 2:00pm