Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.
The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.
“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi.
Star Wars has always championed new technology, and we are excited that
augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.
From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters
(15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.
“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.
Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.
By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.
No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.
More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.
Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.

Streaming
VidaayMuyarchi

“Vidaamuyarchi,” now streaming on Netflix, is a 2025 Indian Tamil-language action thriller directed and written by Magizh Thirumeni. Produced by Subaskaran Allirajah under Lyca Productions, the film boasts a runtime of 150 minutes. The narrative follows Arjun (Ajith Kumar) on a relentless quest to rescue his wife Kayal (Trisha Krishnan) after she is abducted by a mysterious group in Azerbaijan. The ensemble cast includes Arjun Sarja, Regina Cassandra, and Arav in pivotal roles.
Drawing inspiration from the 1997 American film “Breakdown,” “Vidaamuyarchi” offers a familiar storyline but is elevated by compelling performances. Ajith Kumar delivers a commendable portrayal of a husband battling against time and adversities, while Trisha Krishnan effectively captures the emotional depth of her character. The film’s cinematography by Om Prakash enhances the tension and atmosphere, and Anirudh Ravichander’s music complements the narrative’s intensity.
However, the film’s predictability and pacing issues may deter some viewers. Despite these shortcomings, “Vidaamuyarchi” provides an engaging experience for fans of the action thriller genre.
Rating: 6.5/10
Movie
Justice has a new Daddy. Watch the new trailer for NakedGun,

Only one man has the particular set of skills… to lead Police Squad and save the world! Lt. Frank Drebin Jr. (Liam Neeson) follows in his father’s footsteps in THE NAKED GUN, directed by Akiva Schaffer (Saturday Night Live, Popstar: Never Stop Never Stopping) and from producer Seth MacFarlane (Ted, Family Guy). Joining the cast are Pamela Anderson, Paul Walter Hauser, CCH Pounder, Kevin Durand, Cody Rhodes, Liza Koshy, Eddie Yu, with Danny Huston.
only in theatres August 1st.
Movie
Fifteen years after the original animated film took flight, this live-action adaptation proves that its story is as powerful and relevant as ever.

As an unabashed fan of the original 2010 animated masterpiece How to Train Your Dragon, I approached the new live-action adaptation with cautious excitement. And let me say this upfront: it blew me away. This isn’t just a remake—it’s a heartfelt reimagining that understands exactly what made the original special, while carving out a new legacy all its own.
The decision to bring back Dean DeBlois, the creative force behind the animated trilogy, was nothing short of inspired. His return doesn’t just lend authenticity—it infuses the film with the same emotional richness, visual wonder, and narrative soul that made the original soar. DeBlois clearly understands that this story isn’t just about dragons—it’s about identity, empathy, and the quiet courage it takes to be different.
This film is a masterclass, in my opinion, on how to adapt animation to live action. Instead of chasing spectacle for spectacle’s sake, it stays grounded in character and emotion. The filmmakers preserve the heart of the story—Hiccup and Toothless’s bond, the tension between father and son, the forging of peace between enemies—while adding just enough new layers and textures to make it feel fresh. Small changes enhance the world rather than distract from it, proving that you don’t need to reinvent the wheel when you’re already working with gold.
The performances, across the board, are extraordinary. Mason Thames is a revelation as Hiccup. He captures the awkwardness, intelligence, and inner strength of the character with stunning nuance. Gerard Butler reprises his role as Stoick with even greater emotional depth—his presence is towering, both literally and figuratively, anchoring the film with gravitas. Nick Frost brings warmth and perfectly timed humor to Gobber, effortlessly making the character his own. And Nico Parker’s Astrid is fierce, grounded, and utterly magnetic—her chemistry with Thames sparks with authenticity.
Fifteen years after the original animated film took flight, this live-action adaptation proves that its story is as powerful and relevant as ever. It’s rare to see a remake that feels both lovingly faithful and genuinely new, but How to Train Your Dragon accomplishes just that. With breathtaking visuals, deeply human performances, and an unwavering emotional core, this film isn’t just a retelling—it’s a reminder of why we fell in love with this world of dragons in the first place.
Heartfelt, heroic, and unforgettable—How to Train Your Dragon (2025) is a 10 out of 10