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Fans To Reveal A New Star Wars: The Last Jedi Character Via Social Media

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Following the global phenomenon of Force Friday in 2015, Disney and Lucasfilm today announced Find the Force, a global augmented reality (AR) event rolling out on Force Friday II (September 1) to commemorate the worldwide launch of new products inspired by Star Wars: The Last Jedi.

The pop-up AR treasure hunt aims to unite fans around the world in the battle against the dark side in a unique three-day event at over 20,000 retail locations across 30 countries. As fans turn up to take home new Star Wars: The Last Jedi products, they will have the opportunity to activate a unique augmented reality experience featuring Star Wars characters, including fan-favorites and new surprise additions from the film.

“Force Friday II is a major milestone in the countdown to Star Wars: The Last Jedi.

Star Wars has always championed new technology, and we are excited that

augmented reality will allow fans to experience the universe in a whole new way,” says Kathleen Kennedy, President of Lucasfilm.

From September 1-3, retailers around the world will invite fans to Find the Force by taking part in an AR treasure hunt. Here’s how it works: first, download the Star Wars App, which is your one-stop-shop for all things Star Wars (those who already have the app will need to download the latest version). Then, visit any one of 20,000 participating retail locations to find a graphic that contains the Find the Force logo. When you scan the graphic using the Star Wars App, you’ll reveal a character, who through augmented reality, will appear in the room with you. You can then take photos, record videos, and share the experience on social media. Come back each day to reveal new characters

(15 in total across the program’s three-day run). Click here for more information: www.starwars.com/findtheforce.  

“Force Friday II puts fans right at the center of the action using augmented reality to bring our characters to life like never before. The technology theme continues in the Star Wars: The Last Jedi product line, which is our most innovative yet – we can’t wait for fans to see what’s in store.” said Jimmy Pitaro, Chairman, Disney Consumer Products and Interactive Media.

Fans can download the latest version of the Star Wars App (v. 2.3 or higher) beginning Aug. 24 for an early look at the new Porg characters in AR before the AR treasure hunt goes live at retail.  

By sharing photos or videos featuring the in-store AR characters on Twitter or Instagram using #FindtheForce and #Sweepstakes throughout Force Friday II weekend, fans in select global markets can participate in a sweepstakes for the chance to win the ultimate fan experience: tickets to the Star Wars: The Last Jedi premiere in December.

No Purchase Necessary. Enter sweepstakes between August 31, 2017 at 7:00 a.m. Pacific Time (“PT”)/3:00 p.m. British Summer Time (“BST”) and September 4, 2017 at 2:59 a.m. PT/10:59 a.m. BST. Open to legal residents in 50 U.S. + D.C., Canada (excluding Quebec), Australia, United Kingdom, Republic of Ireland, France, South Korea and Chile who are 18+ or the age of majority in their place of residence, whichever is older. Limit 15 entries per person. There is 1 Grand Prize available to be won (ARV: US $4,500). Grand Prize winner must travel to Los Angeles, California USA on or about December 12, 2017. Visit starwars.com/findtheforce. for Official Rules including details on how to enter, additional eligibility requirements, prize descriptions and limitations. Void where prohibited. Sponsor: The Walt Disney Company (Australia) Pty. Limited, Level 5, Chapel Street, South Yarra, Victoria 3141, Australia.

More information about Find the Force and a how-to video is available at www.starwars.com/findtheforce.

Star Wars: The Last Jedi opens in U.S. theaters on December 15, 2017.

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Paramount+ Reveals Official Main Title Sequence for the Upcoming Series TALES OF THE TEENAGE MUTANT NINJA TURTLES

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During the TALES OF THE TEENAGE MUTANT NINJA TURTLES panel earlier today at San Diego Comic Con, Paramount+ revealed the official main title sequence for the series. The sequence is composed by EMMY® nominee, Matt Mahaffey, known for his work on Sanjay and Craig, Rise of the Teenage Mutant Ninja Turtles, and Rise of the Teenage Mutant Ninja Turtles: The Movie and much more. 

From the studios of the Mutant Mayhem film, the all-new Paramount+ original series TALES OF THE TEENAGE MUTANT NINJA TURTLES explores the adventures of everyone’s favorite pizza-loving heroes as they emerge from the sewers onto the streets of NYC. Leo, Raph, Donnie and Mikey are faced with new threats and team up with old allies to survive both teenage life and villains lurking in the shadows of the Big Apple. The series is produced by Nickelodeon Animation and Point Grey Pictures.

TALES OF THE TEENAGE MUTANT NINJA TURTLES is executive produced by Chris Yost (The Mandalorian, Thor: Ragnarok) and Alan Wan (Blue Eye Samurai, Rise of the Teenage Mutant Ninja Turtles, Teenage Mutant Ninja Turtles [2012 Series]). Production is overseen for Nickelodeon by Claudia Spinelli, Senior Vice President, TV Series Animation, Nickelodeon, and Nikki Price, Director of Development and Executive in Charge of Production.

In addition to the upcoming new series, stream all things Turtles on Paramount+.

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Comic-Con 2024: Those About to Die Activation

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DISNEY+ CASTS DANIEL DIEMER AS FAN-FAVORITE ‘TYSON’IN SEASON TWO OF “PERCY JACKSON AND THE OLYMPIANS”

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 in Hall H at San Diego Comic-Con, Rick Riordan and Disney+ revealed that Daniel Diemer (“Under the Bridge”) will star as fan-favorite cyclops “Tyson” in the epic adventure series “Percy Jackson and the Olympians.” Diemer joins Walker Scobell (Percy Jackson), Leah Sava Jeffries (Annabeth Chase) and Aryan Simhadri (Grover Underwood) as a series regular. The Disney+ Original series from Disney Branded Television and 20th Television will start filming its second season next week in Vancouver.

Season two of “Percy Jackson and the Olympians” is based on the second installment of Disney Hyperion’s best-selling book series titled “The Sea of Monsters” by award-winning author Rick Riordan. In the new season, Percy Jackson returns to Camp Half-Blood one year later to find his world turned upside down. His friendship with Annabeth is changing, he learns he has a cyclops for a brother, Grover has gone missing, and camp is under siege from the forces of Kronos. Percy’s journey to set things right will take him off the map and into the deadly Sea of Monsters, where a secret fate awaits the son of Poseidon.

Diemer stars as Tyson – a young Cyclops who grew up all alone on the streets, and finds it difficult to survive in the human world.  Shy and awkward, with a heart almost as big as he is, Tyson soon discovers that Poseidon is his father, which means Percy Jackson is his half-brother… and that Tyson may have finally found a home. 

Diemer recently starred in the Hulu limited series “Under the Bridge” based off the critically acclaimed book of the same name and a tragic true story of a missing teen girl in Vancouver in 1997. He will next star in the indie “Thug” opposite Liam Neeson and Ron Perlman for director Hans Petter Moland. Daniel was recently seen as the lead in the indie “Supercell” opposite Alec Baldwin and Skeet Ulrich and the lead in the film “Little Brother” opposite Phil Ettinger and JK Simmons. Daniel can also be seen in the Netflix series “The Midnight Club” and recently starred as the male lead in the breakout hit Netflix feature “The Half Of It” from producer Anthony Bregman and director Alice Wu. He is a graduate of Victoria Academy of Dramatic Arts in Vancouver.

Created by Rick Riordan and Jonathan E. Steinberg, season two of “Percy Jackson and the Olympians” is executive produced by Steinberg and Dan Shotz alongside Rick Riordan, Rebecca Riordan, Craig Silverstein, The Gotham Group’s Ellen Goldsmith-Vein, Bert Salke, The Gotham Group’s Jeremy Bell and D.J. Goldberg, James Bobin, Jim Rowe, Albert Kim, Jason Ensler and Sarah Watson.

The first season of “Percy Jackson and the Olympians” is available on Disney+

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