Doritos today unveiled the 10 consumer created advertisements that have been selected as finalists for the annual Crash the Super Bowl contest. PepsiCo’s popular snack brand has presented some of the most talked-about Super Bowl commercials of all time and for the ninth consecutive year, the brand will turn over the global stage to two bold fans who have created homemade Doritos advertisements. For the second year in a row, Doritos has opened up the competition to fans around the world and this year’s finalists include a record four advertisements from outside of the United States.
The 10 finalists, hailing from Australia, Canada, the United Kingdom and the United States, were selected from nearly 4,900 submissions representing 29 countries around the world. Two of the 10 television commercials will be selected to air during Super Bowl XLIX, the championship game of the National Football League in the United States, which is viewed annually by more than 100 million people around the world. The grand prize winner will be selected by fan votes on doritos.com and the other advertisement that airs will be selected by the Doritos brand. Fans can view all 10 of the finalists and vote for their favourite on doritos.com through January 28 at 11:59 p.m. CST.
The grand prize winner will win a guaranteed $1 Million USD grand prize, as well as an opportunity unlike any other in the history of the contest: a chance to work as a contractor for a full year onsite at Universal Pictures inHollywood.
The 10 Crash the Super Bowl finalist ads (in alphabetical order by finalist last name) are:
- Doritos Angler by James Bedford, UK
- Baby’s First Word by Travis Braun, USA
- Selfish Sneezers by Devon Ferguson, Canada
- The Lemonade Stand by David Horowitz, USA
- Trouble in the Back Seat by Jason Johnson, USA
- Mis-Spelling Bee by Brian Kleinschmidt, USA
- What Could Go Wrong? by Alex Pepper, USA
- Doritos Manchild by Armand de Saint-Salvy, Australia
- When Pigs Fly by Graham Talbot, Canada
- Middle Seat by Scott Zabielski, USA
The 10 finalists were selected from 29 semifinalist advertisements by a qualified panel of judges, including executives from the Doritos brand, advertising professionals, and actress/producer Elizabeth Banks — who is making her directorial debut on Pitch Perfect 2 and has starred in critically acclaimed films such as The 40-Year-Old Virgin, Seabiscuit and Pitch Perfect, as well as global franchises like The Lego Movie, The Hunger Gamesand Spider-Man.
“It has been an incredible experience to lend a hand in selecting the finalists for this year’s Crash the Super Bowl program,” Banks said. “I’m excited to see which ad captures the hearts of fans and which filmmaker will win the life-changing opportunity to work at Universal.”
“Doritos fans continue to impress us with their creativity and enthusiasm for the brand,” said Ann Mukherjee, president, PepsiCo Global Snacks Group and PepsiCo Global Insights. “When we started this contest nine years ago it was one of the first and best examples of user generated content, and the brand was bold enough to present it on one of the world’s biggest stages. Carrying on that tradition, this year’s entries are some of the best ads we’ve seen yet and in only the second year since we opened up the contest to a global audience, almost half of the finalists come from outside of the United States. We have 10 outstanding advertisements and I look forward to seeing which ad fans will select to take home the grand prize.”
Each of the 10 Crash the Super Bowl finalists will win an invitation to attend Super Bowl XLIX and watch the game from a private suite, where they will tune in to learn which advertisements will air for the world to see. The eight finalists whose commercials do not air during the broadcast will each win $25,000 USD. The runner-up whose advertisement airs, but does not receive the most fan votes, will win $50,000 USD. The Super Bowl XLIX broadcast is set for Sunday, February 1, 2015, on NBC in the United States, on CTV in Canada and local broadcast networks around the world.
Streaming
Movie Review: Jailer
Director: Nelson Dilipkumar
Starring: Rajinikanth, Mohanlal, Jackie Shroff, Ramya Krishnan, Shiva Rajkumar
Genre: Action/Drama
Release Date: August 10, 2023
Rating: ★★★★☆ (4/5)
Rajinikanth is Back with a Bang in Jailer: A High-Octane Blend of Style and Emotion When Rajinikanth takes center stage, audiences expect grandeur, charisma, and larger-than-life storytelling. Jailer does not disappoint. Directed by Nelson Dilipkumar, this action-packed entertainer delivers a well-crafted narrative that combines thrilling action sequences with moments of emotional depth. The film also benefits from a strong supporting cast, stylish direction, and a standout performance from the Superstar himself.
Jailer follows the story of Muthuvel Pandian (Rajinikanth), a retired prison warden who lives a quiet life with his family until a tragic event forces him to confront his past. When his son, an upright police officer, is killed while investigating a powerful criminal syndicate, Pandian embarks on a quest for justice. What sets this story apart is its layered exploration of a father’s grief, his thirst for vengeance, and the moral dilemmas he faces.
The narrative is a fine balance of emotional stakes and action-driven storytelling. Nelson’s direction ensures the pace rarely dips, keeping audiences hooked with unexpected twists and a perfect dose of humor.
Rajinikanth proves once again why he’s revered as one of India’s most iconic actors. His portrayal of Muthuvel Pandian is nuanced, blending vulnerability with raw intensity. At 73, Rajinikanth shows no signs of slowing down, delivering electrifying fight scenes, commanding screen presence, and a performance laced with his trademark style.
In quieter moments, Rajinikanth brings emotional weight to the character, making the audience empathize with Pandian’s pain and determination. This balance of action hero and grieving father reminds us of his versatility as an actor.
While Rajinikanth is undoubtedly the centerpiece, Jailer benefits from a strong ensemble cast:
Mohanlal (special appearance): Mohanlal’s cameo is brief but impactful, adding gravitas to the film. His scenes with Rajinikanth are a treat for fans of both legends.
Jackie Shroff: Playing a calculating antagonist, Shroff brings his trademark menace to the role. His dynamic with Rajinikanth adds tension and drama to the story.
Shiva Rajkumar: His performance as a pivotal character is intense and memorable, showcasing his ability to match Rajinikanth’s screen presence.
Ramya Krishnan: As Pandian’s wife, Ramya delivers a grounded and heartfelt performance, adding emotional depth to the narrative.
Nelson Dilipkumar crafts a tightly woven script with moments of dark humor, intense action, and emotional resonance. The film’s pacing is a strength, as it rarely allows for a dull moment. Nelson’s direction ensures that each character, even those with limited screen time, leaves a lasting impression.
The screenplay does falter slightly in the second half, with a few predictable turns. However, the action sequences and Rajinikanth’s performance more than compensate for these minor shortcomings.
Cinematography: Vijay Kartik Kannan captures the film’s action and emotional moments with flair. The dynamic framing of fight sequences enhances their impact, while the quieter moments are shot with subtlety.
Music: Anirudh Ravichander’s pulsating score elevates the film’s intensity, while the songs complement the narrative without feeling forced. Tracks like “Hukum” have already become chartbusters.
Editing: R. Nirmal ensures crisp editing, particularly during the action scenes, maintaining a high level of engagement throughout the runtime.
At its core, Jailer is more than just an action film. It explores themes of justice, family, and the consequences of revenge. Muthuvel Pandian’s journey is not only about defeating his enemies but also confronting his own vulnerabilities and responsibilities as a father and husband.
The film also delves into the psychological toll of violence, making it more layered than the average revenge drama.
Rajinikanth’s Performance: Charismatic, powerful, and deeply emotional.
Action Sequences: Well-choreographed and exhilarating, with Rajinikanth at his best.
Supporting Cast: Exceptional performances from Mohanlal, Jackie Shroff, and Shiva Rajkumar.
Direction: Nelson Dilipkumar’s deft handling of the narrative keeps it engaging.
While Jailer delivers on most fronts, the second half occasionally leans on familiar tropes. Some supporting characters, despite strong performances, could have been given more depth.
Jailer is a fitting showcase for Rajinikanth’s enduring star power and Nelson Dilipkumar’s storytelling finesse. With its blend of action, emotion, and style, the film is a worthy addition to the Superstar’s illustrious career. Fans of Rajinikanth will leave the theater satisfied, and newcomers will understand why he’s a legend.
Final Rating: ★★★★☆ (4/5) Jailer is a must-watch for action lovers and Rajinikanth fans alike.
Streaming
Kill on Amazon Prime – A Heart-Stopping Tale of Love and Heroism
Indian cinema often delivers stories that resonate on both emotional and visceral levels. Kill, a gripping action-romance now streaming on Amazon Prime, is no exception. Directed by Nikhil Nagesh Bhat, this high-octane thriller blends heart-wrenching emotion with relentless action, leaving viewers at the edge of their seats.
Set aboard a speeding train, Kill tells the story of Amrit (Lakshya), a loyal soldier returning home with a promise to reunite with his childhood love, Tulika (Tanya Maniktala). The couple’s tender, budding romance is the heart of the narrative, with scenes of their innocent exchanges juxtaposed against the chaos that soon engulfs them.
Their journey takes a dark turn when a gang of ruthless dacoits hijacks the train, intent on robbing and killing its passengers. What unfolds is a gripping battle for survival as Amrit transforms from a man in love to a one-man army, determined to protect Tulika and the innocent lives aboard.
The romance in Kill is as compelling as its action sequences. Amrit and Tulika’s relationship is characterized by a delicate vulnerability. Lakshya and Tanya Maniktala’s chemistry brings authenticity to their roles, making their love story feel real and raw. Their shared dreams of a future together contrast painfully with the brutal violence surrounding them, intensifying the emotional stakes.
The heartbreak lies in Amrit’s constant struggle to protect Tulika while confronting the fragility of their dreams in the face of overwhelming odds. The film poignantly captures how love can endure, even amidst devastation.
Lakshya delivers a career-defining performance as Amrit. Initially portrayed as a soft-spoken and unassuming soldier, his transformation into a relentless protector is both believable and inspiring. The action sequences are brutal and stylized, reminiscent of martial arts thrillers, but with a distinctly Indian flair. Amrit’s fight scenes are raw and unrelenting, embodying the desperation of a man with everything to lose.
The narrative subtly highlights themes of duty, sacrifice, and the lengths to which love can push a person. Amrit’s journey from a lover to a savior is as emotional as it is exhilarating, making him a hero worth rooting for.
The confined setting of a train amplifies the film’s tension, with claustrophobic corridors and dimly lit compartments serving as the perfect backdrop for the story’s chaos. Nikhil Nagesh Bhat’s direction ensures that every shot is purposeful, oscillating between tender romantic moments and pulse-pounding action. The cinematography and sound design heighten the stakes, immersing viewers in the characters’ perilous journey.
Kill masterfully balances romance and action, offering a visceral experience that tugs at the heartstrings while delivering adrenaline-pumping sequences. Lakshya’s standout performance and the film’s emotional depth make it a must-watch for fans of Indian cinema and action-thrillers alike.
Kill is more than just an action movie; it’s a testament to the power of love and the resilience of the human spirit. While its unflinching violence might not be for everyone, those willing to embrace its intensity will find a story that stays with them long after the credits roll. This film firmly establishes Nikhil Nagesh Bhat as a director to watch and leaves audiences eagerly anticipating what’s next for its talented cast.
Rating: 4.5/5 If you’re looking for a film that combines action, romance, and heart-pounding thrills, Kill is the perfect pick.
Movie
Holiday Movie Review: Violent Night
Violent Night (2022), starring David Harbour as a rugged, action hero Santa, delivers a wildly entertaining twist on holiday films. Combining dark humor, brutal action, and unexpected heart, the movie follows Santa as he defends a family held hostage on Christmas Eve. Harbor shines as a jaded yet surprisingly endearing Santa, bringing grit and charm to the role. The film’s blend of holiday magic and high-octane violence is reminiscent of Die Hard but with a festive twist.
Director Tommy Wirkola balances the chaotic fight scenes with moments of redemption and holiday spirit, creating a surprisingly satisfying narrative. While the film isn’t for traditionalists (its R-rating is well-earned), it’s perfect for fans of unconventional holiday fare.
Rating: 8/10: A bold, bloody, and refreshingly unique holiday film that’s destined to become a cult classic.