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Decoding the Defenders: Netflix Unveils the Gateway Shows That Lead to a Heroic Binge

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Netflix superpower? Knowing what viewers should watch next, especially if it’s something they’d never expect. Case in point, one in eight Marvel Television viewers were new to comic book based content before discovering their first heroic binge on Netflix1.

Viewers are finding their way to the adventures of Daredevil, Jessica Jones, Luke Cage and Iron Fist through shows as diverse as the Defenders crew. And it’s not by chance, it’s by design – more than 80% of all shows are discovered through Netflix recommendations.

“At Netflix we know genres are just wrappers, which is why we work hard to create algorithms that help members break these pre-conceived notions and make it easier for them to find stories they’ll love, even in seemingly unlikely places,” said Todd Yellin, Vice President of Product.

Getting over a genre bias isn’t limited to the Marvel Universe. One in five Stranger Things fans were new to horror before entering the Upside Down2. Similarly, one in seven Black Mirror watchers were new to science fiction before exploring the dark side of technology3.

Looking into the shows those new to the genre watched most4 before its four Marvel series, Netflix uncovered interesting patterns that act as a bingeing gateway to the Marvel Universe .

Anti-heroes and moral ambiguity lead viewers to Marvel’s Daredevil.

Stories that dabble in life’s grey area heighten viewers’ senses for Daredevil, like the political turmoil of House of Cards and the thin lines of family loyalty in Bloodline. As do characters who blur the lines between vigilante and villain, like Walter White’s entrepreneurial antics in Breaking Bad and Dexter Morgan’s homicidal heroics in Dexter.

Sharp humor, strong females and dark crime draw watchers to Marvel’s Jessica Jones.

It’s Jessica Jones’ sharp wit that makes her bingeworthy. Series with smart humor, like Master of None, Friends and John Mulaney: The Comeback Kid, draw viewers to Jones as do stories with strong female leads, like Orange is the New Black. A nod to her detective roots, series immersed in dark criminal worlds also do the trick, like the psychological thrill of Making A Murderer.

Dangerous worlds and complex consequences direct viewers to Marvel’s Luke Cage.

Shows that expose the dark side of society draw viewers to Luke Cage, like the question of guilt in Amanda Knox and the examination of technology in Black Mirror. Similarly, series immersed in dangerous realms, like a cartel-ridden Medellin in Narcos and a zombie-filled Atlanta in The Walking Dead, lead watchers to Cage’s world.

Edgy coming-of-age tales steer watchers to Marvel’s Iron Fist.

Grit isn’t the only path to a comic binge. Edgy coming-of-age series, like Love, Shameless and 13 Reasons Why, bring viewers to Danny Rand and his transitional tale from orphan to crime fighter. The passage from warrior to winner also struck a chord with viewers courtesy of Ultimate Beastmaster.

Methodology

1 Members who had never watched content tagged “superhero” on Netflix prior to watching one of the Marvel series.

2 Members who had never watched content tagged “horror” on Netflix prior to watching Stranger Things.

3 Members who had never watched content tagged “science fiction” on Netflix prior to watching Black Mirror.

4 Netflix analyzed viewing of members who had never watched content tagged “superhero” prior to watching one of its Marvel series to identify the top ten most watched global titles prior to each series for those new to the genre. The analysis was conducted across 40+ countries between 2015 and 2017.

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Apple TV+ announces season two for delightful kids and family series “Camp Snoopy

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Today, Apple TV+ announced a season two for acclaimed kids and family series “Camp Snoopy,” based on the classic Peanuts comic strip by Charles M. Schulz and directed by Rob Boutilier (“The Snoopy Show,” “Snoopy in Space”). The complete  first season of “Camp Snoopy” is now streaming globally on Apple TV+.

After discovering their troop is in danger of disbanding, Snoopy and the Beagle Scouts set off to immerse themselves in nature and the Great Outdoors, with the Beagle Scout Manual as their guide. Meanwhile, Charlie Brown and friends enjoy their summer at Camp Spring Lake, crossing paths with Snoopy as they experience hiking, swimming, sitting around campfires and everything summer camp and the outdoors have to offer. 

Produced for Apple TV+ by Peanuts and WildBrain, “Camp Snoopy” is based on the Peanuts comic strip by Charles M. Schulz and is directed by Rob Boutilier (“The Snoopy Show,” “Snoopy in Space”). Executive producers are Craig Schulz, Paige Braddock, Boutilier, Josh Scherba, Stephanie Betts and Logan McPherson.

“Camp Snoopy” joined an exciting slate of new offerings for kids and families on Apple TV+ this summer featuring the second season of beloved animated series “Frog and Toad,” based on the Caldecott and Newbery Honor-winning books; animated adventure trilogy “WondLa,” based on the New York Times bestselling book series “The Search for WondLa” by Tony DiTerlizzi; highly anticipated kids and family series “Yo Gabba GabbaLand!,” inspired by the hit, Emmy Award-nominated cultural phenomenon “Yo Gabba Gabba!”; “Me,” an elevated cinematic coming-of-age story from Barry L. Levy; and, the first-ever television adaptation of the cult classic film, “Time Bandits,” starring Lisa Kudrow.

Award-winning all-age offerings now streaming globally on Apple TV+ include celebrated live action animated hybrid special, “The Velveteen Rabbit”; the Academy Award and BAFTA Award-winning animated short film “The Boy, the Mole, the Fox and the Horse”; Oscar-nominated and BAFTA Award-winning animated film “Wolfwalkers”; the BAFTA Award and Humanitas Prize-winning “El Deafo,” BAFTA Award-winning “Lovely Little Farm,” “Duck & Goose,” “Get Rolling With Otis,” Spin Master Entertainment’s “Sago Mini Friends,” GLAAD Media Award-nominated “Pinecone & Pony,” “Frog and Toad,” The Jim Henson Company’s Emmy Award-winning “Fraggle Rock: Back to the Rock,” “Harriet the Spy” and “Slumberkins,” Sesame Workshop’s “Helpsters,” Joseph Gordon-Levitt, HITRECORD and Bento Box Entertainment’s “Wolfboy and the Everything Factory,” Jack McBrayer and Angela C. Santomero’s Emmy Award-nominated “Hello, Jack! The Kindness Show,” Peanuts and WildBrain’s Emmy Award-nominated “Snoopy in Space,” “The Snoopy Show,” Scholastic’s “Eva the Owlet” and Peabody and Emmy Award-winning series “Stillwater.” Live-action offerings include Bonnie Hunt’s DGA and WGA Award-nominated “Amber Brown,” DGA Award-winning “Best Foot Forward,” “Surfside Girls,” WGA Award-winning “Life By Ella,” Sesame Workshop and Sinking Ship’s Emmy Award-winning “Ghostwriter,” Emmy Award and Environmental Media Association Award winning “Jane,” and Scholastic’s “Puppy Place.”

Also included are “Here We Are: Notes for Living on Planet Earth,” the Emmy Award-winning television event based on the New York Times bestselling book and TIME Best Book of the Year by Oliver Jeffers, and specials from Peanuts and WildBrain including Emmy Award-nominated “Snoopy Presents: It’s the Small Things, Charlie Brown,” “Snoopy Presents: Lucy’s School,” Humanitas and Emmy Award-nominated “Snoopy Presents: To Mom (and Dad), With Love,” “Snoopy Presents: One-of-a-Kind Marcie,” “Snoopy Presents: Welcome Home, Franklin,” Emmy Award-winning “Snoopy Presents: Who Are You, Charlie Brown?” and “Snoopy Presents: For Auld Lang Syne.”

Apple TV+ offers premium, compelling drama and comedy series, feature films, groundbreaking documentaries, and kids and family entertainment, and is available to watch across all of a user’s favorite screens. After its launch on November 1, 2019, Apple TV+ became the first all-original streaming service to launch around the world, and has premiered more original hits and received more award recognitions faster than any other streaming service in its debut. To date, Apple Original films, documentaries and series have earned 499 wins and 2,262 award nominations and counting, including multi-Emmy Award-winning comedy “Ted Lasso” and historic Oscar Best Picture winner “CODA.”

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That’s My E Coverage Of The Adult Swim’s Pirate Parrrty

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Interview With Heroes & Villains Creative Director Doug Johnson

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