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Deadpool’s Iconic Hangout Comes To Life through Pop-Up Experiences

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Hold on to your chimichangas, mike’s HARDER teams up with everyone’s favorite anti-hero leading up to the release of “Deadpool 2.” The unique partnership spans multiple consumer touchpoints including film product placement, exclusive in-theater content, co-branded digital ads and exclusive experiences for fans.

For the first time, fans 21 years old and older will get to experience Wade Wilson’s favorite mercenary hangout – the iconic Sister Margaret’s School for Wayward Girls – at the HARDER adaptation of Sister Margaret’s Pop-up Experiences in New York City and Los Angeles. The Los Angeles event will be conducted by and for the benefit of DTLA Film Festival, a nonprofit organization.

For three nights, fans will get to place their bets in the “Dead Pool,” play on the iconic Sister Margaret’s pool table and mingle with mercenaries. Exclusive HARDER-Deadpool 2 flavors will be served and some of Wade’s favorite snacks will be provided – West Coasters can enjoy chimichangas, while Brooklynites can chow down on pizza. Leading up to each event, locals can catch the exclusive Sister Margaret’s video hitting late night TV in both New York City and Los Angeles.

NYC: Alligator Lounge, April 26-28, 7 PM – 11:30 PM
LA: Slipper Clutch, May 10-12, 7 PM – 11:30 PM

Deadpool and HARDER make a perfect duo – they are both bold, provocative, and unapologetically take risks. This partnership hits the spot just right, “said Sanjiv Gajiwala, senior vice president of marketing, Mike’s Hard Lemonade. “Just like HARDER, Deadpool doesn’t just live a little, he lives a lot. If he sees a chance, he takes two. He doesn’t wait for one door to open, he kicks them all down.”

“We loved working with mike’s HARDER on the first movie and are excited to see this epic relationship continue to grow. The mike’s HARDER team has really had fun crafting this campaign!” said Zachary Eller, executive vice president of marketing partnerships, 20th Century Fox.

To celebrate the partnership and commemorate the release of the sequel, 12 HARDER flavor cans will be emblazoned with the “Deadpool 2” limited-edition collectible packaging and slogans including, “Any HARDER and it wouldn’t be liquid,” “Nice cans,” and “Not your grandma’s sauce.” The flavors include Lemonade, Strawberry, Cranberry, Purple Grape, Black Cherry and Blood Orange, and are available through June in 16oz and 23.5oz HARDER cans, as well as variety packs.

As part of the partnership, HARDER is also offering fans the chance to win an all-expense paid trip for two to a “Deadpool 2 red carpet event as well as an all-expense paid trip for two to a comic convention in San Diego this July. Visit https://mikesharder.com/deadpool2 for sweepstakes rules and details.

Exclusive HARDER-Deadpool content is currently airing in 1,267 theaters nationwide starting in advance of R-rated movies, and co-branded digital ads will go live on April 17.

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Interviews

The Les Files With John C McGinley

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In the studio today, Les gets to talk to legendary actor John C. McGinley who’s been a force on the stage and the screen. Hollywood has him on speed dial to play certain iconic roles that move the story such as Tom Card in Burn Notice, Brian Kelton on Chicago PD. Now the showrunners of the beloved cop sitcom Brooklyn 99 have brought him in to play Head to the Patrolman’s Union and lover of all things Billy Joel, Frank O’Sullivan. This new character is the antagonist for the final season of Brooklyn 99 and he’s a cross between Archie Bunker and Yosemite Sam.

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Transformers Rise Of The Beast will definitely be a movie I’m going to watch repeatedly.

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This was an epic movie overall. What else can I say without giving spoilers? Not a lot else, unfortunately, but I will try. So the start was interesting as it takes place in 1994, Transformers: Rise of the Beasts takes the audience on a globetrotting adventure with the Autobots and introduces a whole new faction of Transformers – the Maximals –  to join them as allies in the existing battle for Earth. There are quite a few hidden gems to look for. The humor in this one was excellent definitely the 90s were everywhere in this movie.


The action was awesome as a Transformers movie should be and it does have a decent storyline. The film also has Great references to the older Transformer properties as well. As a major fan of the beast war series, it was awesome to see that version of the universe brought to the big screen. However, there were some moments of eh, been done many times. But just a couple despite being another Transformers movie. but this one did give more life to the series for me to be intrigued to see where it goes. The movie is a good 2 hours long so it goes at a good pace.


But with that being the only bad thing, in my opinion, it is a great theater movie. I think it added some freshness to the franchise. That with a nice blend of the 90s nostalgia. I hope you enjoy it as much as I did. This is Chris, an honest review writer until the next movie, see you next time.

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Justice League: Warworld Official Trailer

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Until now, the Justice League has been a loose association of superpowered individuals. But when they are swept away to War World, a place of unending brutal gladiatorial combat, Batman, Superman, Wonder Woman, and the others must somehow unite to form an unbeatable resistance able to lead an entire planet to freedom.

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