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Deadpool’s Iconic Hangout Comes To Life through Pop-Up Experiences

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Hold on to your chimichangas, mike’s HARDER teams up with everyone’s favorite anti-hero leading up to the release of “Deadpool 2.” The unique partnership spans multiple consumer touchpoints including film product placement, exclusive in-theater content, co-branded digital ads and exclusive experiences for fans.

For the first time, fans 21 years old and older will get to experience Wade Wilson’s favorite mercenary hangout – the iconic Sister Margaret’s School for Wayward Girls – at the HARDER adaptation of Sister Margaret’s Pop-up Experiences in New York City and Los Angeles. The Los Angeles event will be conducted by and for the benefit of DTLA Film Festival, a nonprofit organization.

For three nights, fans will get to place their bets in the “Dead Pool,” play on the iconic Sister Margaret’s pool table and mingle with mercenaries. Exclusive HARDER-Deadpool 2 flavors will be served and some of Wade’s favorite snacks will be provided – West Coasters can enjoy chimichangas, while Brooklynites can chow down on pizza. Leading up to each event, locals can catch the exclusive Sister Margaret’s video hitting late night TV in both New York City and Los Angeles.

NYC: Alligator Lounge, April 26-28, 7 PM – 11:30 PM
LA: Slipper Clutch, May 10-12, 7 PM – 11:30 PM

Deadpool and HARDER make a perfect duo – they are both bold, provocative, and unapologetically take risks. This partnership hits the spot just right, “said Sanjiv Gajiwala, senior vice president of marketing, Mike’s Hard Lemonade. “Just like HARDER, Deadpool doesn’t just live a little, he lives a lot. If he sees a chance, he takes two. He doesn’t wait for one door to open, he kicks them all down.”

“We loved working with mike’s HARDER on the first movie and are excited to see this epic relationship continue to grow. The mike’s HARDER team has really had fun crafting this campaign!” said Zachary Eller, executive vice president of marketing partnerships, 20th Century Fox.

To celebrate the partnership and commemorate the release of the sequel, 12 HARDER flavor cans will be emblazoned with the “Deadpool 2” limited-edition collectible packaging and slogans including, “Any HARDER and it wouldn’t be liquid,” “Nice cans,” and “Not your grandma’s sauce.” The flavors include Lemonade, Strawberry, Cranberry, Purple Grape, Black Cherry and Blood Orange, and are available through June in 16oz and 23.5oz HARDER cans, as well as variety packs.

As part of the partnership, HARDER is also offering fans the chance to win an all-expense paid trip for two to a “Deadpool 2 red carpet event as well as an all-expense paid trip for two to a comic convention in San Diego this July. Visit https://mikesharder.com/deadpool2 for sweepstakes rules and details.

Exclusive HARDER-Deadpool content is currently airing in 1,267 theaters nationwide starting in advance of R-rated movies, and co-branded digital ads will go live on April 17.

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Paramount+ Reveals Official Main Title Sequence for the Upcoming Series TALES OF THE TEENAGE MUTANT NINJA TURTLES

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During the TALES OF THE TEENAGE MUTANT NINJA TURTLES panel earlier today at San Diego Comic Con, Paramount+ revealed the official main title sequence for the series. The sequence is composed by EMMY® nominee, Matt Mahaffey, known for his work on Sanjay and Craig, Rise of the Teenage Mutant Ninja Turtles, and Rise of the Teenage Mutant Ninja Turtles: The Movie and much more. 

From the studios of the Mutant Mayhem film, the all-new Paramount+ original series TALES OF THE TEENAGE MUTANT NINJA TURTLES explores the adventures of everyone’s favorite pizza-loving heroes as they emerge from the sewers onto the streets of NYC. Leo, Raph, Donnie and Mikey are faced with new threats and team up with old allies to survive both teenage life and villains lurking in the shadows of the Big Apple. The series is produced by Nickelodeon Animation and Point Grey Pictures.

TALES OF THE TEENAGE MUTANT NINJA TURTLES is executive produced by Chris Yost (The Mandalorian, Thor: Ragnarok) and Alan Wan (Blue Eye Samurai, Rise of the Teenage Mutant Ninja Turtles, Teenage Mutant Ninja Turtles [2012 Series]). Production is overseen for Nickelodeon by Claudia Spinelli, Senior Vice President, TV Series Animation, Nickelodeon, and Nikki Price, Director of Development and Executive in Charge of Production.

In addition to the upcoming new series, stream all things Turtles on Paramount+.

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Comic-Con 2024: Those About to Die Activation

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DISNEY+ CASTS DANIEL DIEMER AS FAN-FAVORITE ‘TYSON’IN SEASON TWO OF “PERCY JACKSON AND THE OLYMPIANS”

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 in Hall H at San Diego Comic-Con, Rick Riordan and Disney+ revealed that Daniel Diemer (“Under the Bridge”) will star as fan-favorite cyclops “Tyson” in the epic adventure series “Percy Jackson and the Olympians.” Diemer joins Walker Scobell (Percy Jackson), Leah Sava Jeffries (Annabeth Chase) and Aryan Simhadri (Grover Underwood) as a series regular. The Disney+ Original series from Disney Branded Television and 20th Television will start filming its second season next week in Vancouver.

Season two of “Percy Jackson and the Olympians” is based on the second installment of Disney Hyperion’s best-selling book series titled “The Sea of Monsters” by award-winning author Rick Riordan. In the new season, Percy Jackson returns to Camp Half-Blood one year later to find his world turned upside down. His friendship with Annabeth is changing, he learns he has a cyclops for a brother, Grover has gone missing, and camp is under siege from the forces of Kronos. Percy’s journey to set things right will take him off the map and into the deadly Sea of Monsters, where a secret fate awaits the son of Poseidon.

Diemer stars as Tyson – a young Cyclops who grew up all alone on the streets, and finds it difficult to survive in the human world.  Shy and awkward, with a heart almost as big as he is, Tyson soon discovers that Poseidon is his father, which means Percy Jackson is his half-brother… and that Tyson may have finally found a home. 

Diemer recently starred in the Hulu limited series “Under the Bridge” based off the critically acclaimed book of the same name and a tragic true story of a missing teen girl in Vancouver in 1997. He will next star in the indie “Thug” opposite Liam Neeson and Ron Perlman for director Hans Petter Moland. Daniel was recently seen as the lead in the indie “Supercell” opposite Alec Baldwin and Skeet Ulrich and the lead in the film “Little Brother” opposite Phil Ettinger and JK Simmons. Daniel can also be seen in the Netflix series “The Midnight Club” and recently starred as the male lead in the breakout hit Netflix feature “The Half Of It” from producer Anthony Bregman and director Alice Wu. He is a graduate of Victoria Academy of Dramatic Arts in Vancouver.

Created by Rick Riordan and Jonathan E. Steinberg, season two of “Percy Jackson and the Olympians” is executive produced by Steinberg and Dan Shotz alongside Rick Riordan, Rebecca Riordan, Craig Silverstein, The Gotham Group’s Ellen Goldsmith-Vein, Bert Salke, The Gotham Group’s Jeremy Bell and D.J. Goldberg, James Bobin, Jim Rowe, Albert Kim, Jason Ensler and Sarah Watson.

The first season of “Percy Jackson and the Olympians” is available on Disney+

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