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Paramount Launches Its First Augmented Reality Experience Featuring Content from Transformers: The Last Knight
Play as BUMBLEBEE in the new Transformers AR experience for Apple iOS. (Graphic: Paramount Pictures/Viacom NEXT)

Paramount Launches Its First Augmented Reality Experience Featuring Content from Transformers: The Last Knight

Param

ount Home Media Distribution today unveiled a free augmented reality experience for iOS app users, coinciding with the release of Transformers: The Last Knight on 4K Ultra HD. Created by Viacom’s VR team Viacom NEXT using Apple ARKit technology, the app incorporates content from the latest film in the blockbuster series,Transformers: The Last Knight.

The app overlays 3D graphics onto a user’s surrounding physical space, designed as the virtual junkyard of protagonist Cade Yeager as seen in Transformers: The Last Knight. Players control the actions of BUMBLEBEE, directing his movement while hitting, blowing up and interacting with various objects, which can be added to expand the interactive environment.

“This augmented reality experience gives fans the chance to interact with the Transformers universe in a new and exciting way,” said Howard Hsieh, Vice President, Worldwide Digital Business Development, Paramount Home Media Distribution. “The Transformers films appeal to a vast and diverse audience and we’re excited to give fans the opportunity to get in the driver’s seat and take BUMBLEBEE for a ride.”

“With ARKit, we can seamlessly bridge virtual and physical worlds to create immersive experiences that bring storytelling to life,” said Chaki Ng, Senior Vice President of Viacom NEXT. “We’re thrilled to help break this new ground at Paramount with the iconic Transformers franchise.”

The experience is free to download from the App Store until February 20, 2018. Users can also order Transformers: The Last Knight on 4K HDR through the app. The Transformers 5-movie Collection will also be available on 4K HDR for purchase exclusively on iTunes Out Now

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