Fans who are eagerly anticipating the long-awaited “Blade Runner” sequel, “Blade Runner 2049,” will have a once-in-a-lifetime opportunity to step into the unique world of Alcon Entertainment’s new film, months before its October 6th theatrical release. Located in the heart of San Diego’s famed Gaslamp Quarter, the Blade Runner 2049 Experience will replicate the movie’s setting, complete with the unique sights, sounds and atmosphere of Los Angeles, circa 2049. Presented by Alcon Entertainment and Johnnie Walker, the activation will be open to the public over Comic-Con weekend—Thursday, July 20th to Sunday, July 23rd. Everyone is welcome; you do not need a Comic-Con badge to enter.
Setting the tone, the experience begins as guests enter through a gallery of art from “Blade Runner 2049.” An Oculus VR experience will immerse visitors in the world of the film. But that is just the start: as the VR presentation ends, guests will walk into a neon-lit Los Angeles street scene, where they should be prepared to experience what our potential future holds, including impromptu tests to determine if they are humans…or replicants.
The actual Spinner from the new film will be on display, along with other vehicles featured in the film. Costumes worn by the stars of “Blade Runner 2049” will also be on display, and actors dressed in wardrobe from the film will be amongst the crowd, furthering the sense that guests have stepped into the Los Angeles of the future. There will also be giveaways for fans, along with other surprises.
In addition, for the first time, fans will get an exclusive peek of the limited-edition Johnnie Walker Black Label The Director’s Cut bottle, inspired by the original, elusive prop from the first film. Details on this limited-edition whiskey blend will be announced in the coming months. Guests 21 and over will also have the chance to enjoy a Johnnie Walker whisky tasting experience.
Located across the street from the Convention Center, where Comic-Con will be in full swing, the Blade Runner 2049 Experience will run from 10:00 a.m. – 7:00 p.m. on Thursday and Friday; 9:00 a.m. to 7:00 p.m. on Saturday; and 10:00 a.m. – 6:00 p.m. on Sunday. Guests can register to enter at a specific appointment time or choose to wait in line; however, appointments can only be made for the same day. Admission is free.