Fasten your seatbelts. It’s time for a sweet mission that’s out of this galaxy. Today, the Dairy Queen® brand is teaming up with Marvel Studios’ highly anticipated movie release, “Guardians of the Galaxy Vol. 2,” to launch the Guardians Awesome Mix Blizzard Treat and #MissionMixtape, a Fan journey to claim an exclusive mixtape, then search the galaxy for a cassette player to hear your celestial reward.
“The Marvel collaboration allows us to bring our Fan Food philosophy to life in our new summer blockbuster Guardians Awesome Mix Blizzard treat”
“The Marvel collaboration allows us to bring our Fan Food philosophy to life in our new summer blockbuster Guardians Awesome Mix Blizzard treat,” says Barry Westrum, executive vice president of Marketing for American Dairy Queen Corporation (ADQ). “In the movie, the Guardians are stronger as a team. Likewise, we teamed up with Marvel to create a Fan favorite summer Blizzard treat flavor, mixing brownie and cookie pieces to create ‘Brookie’ pieces and combining them with caramel, choco chunks and DQ vanilla soft-serve.”
The limited-time Guardians Awesome Mix Blizzard Treat is available now at participating DQ and DQ Grill & Chill® locations.
Starting April 26 at 12 p.m. CDT, Fans can claim one of 1,000 Mission Mixtapes at MissionMixtape.com. Once claimed, Fans must search the galaxy for a cassette player to play the tape and get a special code for prizes ranging from limited edition, cast-signed Marvel Studios’ “Guardians of the Galaxy Vol. 2” movie posters to DQ gift cards. Each cassette tape also includes original, unofficial ‘bonus’ tracks. Fans can share their missions or follow along with #MissionMixtape.
Additionally, Fans can upgrade the small sundae in the $5 Buck Lunch meal to a small Blizzard treat for an additional $1.
The DQ brand is also offering Guardians Snacks, an out-of-this-world snack pairing of a mini Blizzard treat and three DQ Bakes! ® soft pretzel sticks served hot from the DQ Bakes! oven with zesty queso.
The Guardians Awesome Mix Blizzard Treat and #MissionMixtape is part of the DQ brand’s collaboration with Marvel Studios’ “Guardians of the Galaxy Vol. 2,” in theaters May 5. The collaboration started with a DQ store location included in the movie representing something very timeless and iconic for the background of a scene. Check out a Marvel Studios’ “Guardians of the Galaxy Vol. 2” featurette to see more.
“We had a blast collaborating with Dairy Queen on this program,” says Mindy Hamilton, Marvel’s SVP of Global Partnerships. “Everything came together so naturally because, at our cores, both Marvel and DQ are committed to putting fans first. We hope that our efforts will bring smiles to faces around the country so that we can all kick off summer on the right note.”
Terms and conditions apply, see MissionMixtape.com for more details.
International Dairy Queen, Inc. is a subsidiary of Berkshire Hathaway Inc. (NYSE: BRK.A and BRK.B), which is led by Warren Buffett, the legendary investor and CEO of Berkshire.
For more information about the Dairy Queen system, visit DairyQueen.com. Connect with the DQ brand on Twitter using #LOVEmyDQ and follow the brand at twitter.com/dairyqueen. Visit the DQ Facebook fan page, which has more than 10.7 million friends and become a friend at facebook.com/dairyqueen.