Ted Lasso Is Back: Everything Fans Need to Know Before Season 4

Believe.

After what many thought was a perfect series finale, Ted Lasso is officially returning for Season 4, and the newly released trailer proves that AFC Richmond still has plenty of stories left to tell.

The biggest surprise? Ted Lasso (Jason Sudeikis) is back in Richmond—this time taking on the challenge of coaching the club’s new women’s second-division football team, the Lady Greyhounds. The trailer reunites fans with Rebecca Welton, Roy Kent, Keeley Jones, Coach Beard, and Leslie Higgins while teasing new faces, heartfelt moments, and the optimism that made the Emmy-winning comedy a global phenomenon.

Season 3 concluded with AFC Richmond falling just short of winning the Premier League, but the club—and its people—found something even more meaningful: growth.

Ted chose to return home to Kansas to be closer to his son, ending his coaching journey in England. Rebecca found peace with her future as Richmond’s owner, Roy Kent stepped into a leadership role, Nate Shelley redeemed himself by returning to Richmond, and Keeley pitched the idea of creating a Richmond women’s football team—a storyline that now takes center stage in Season 4.

Fans are hoping Season 4 captures the same warmth, humor, and emotional storytelling that made the series a cultural touchstone. Early reactions to the trailer have been largely optimistic, with viewers excited to see Ted’s signature positivity applied to an entirely new challenge while revisiting the beloved Richmond family.

With familiar faces, fresh characters, and a new chapter for Richmond Football Club, Ted Lasso looks ready to remind audiences why “Believe” became more than just a slogan—it became a way of life.

Season 4 premieres August 5 on Apple TV+ with new episodes releasing weekly.