Paramount+ Brings Back The Lodge to San Diego Comic-Con 2026

Paramount+ is once again opening the doors to one of San Diego Comic-Con’s most popular off-site attractions.

Returning to Happy Does Bar (340 Fifth Ave.), The Lodge is back for Comic-Con 2026 with an all-new immersive experience celebrating some of Paramount+’s biggest franchises. Best of all, the approximately 50-minute adventure is completely free, giving fans the chance to step inside beloved worlds, collect exclusive merchandise, and enjoy interactive experiences throughout the venue.

Reservations are now available, though fans who miss out on advance tickets will still have a chance to enter through a standby line.

Step Into the Worlds of Paramount+

This year’s edition of The Lodge transforms Happy Does Bar into a series of immersive environments inspired by fan-favorite Paramount+ originals and iconic entertainment brands.

Visitors will journey through several themed destinations, including:

• The U.S.S. Port Galley from Star Trek: Strange New Worlds
• The Republic City Marketplace inspired by Avatar Aang: The Last Airbender
• A hilarious visit to the world of South Park
• Experiences celebrating UFC and more

Each area has been designed to immerse guests in the worlds they know and love while offering plenty of opportunities for memorable photos and interactive fun.

More Than Just Photo Ops

The Lodge isn’t simply an exhibit—it’s a fully interactive fan experience.

Throughout the adventure, guests can enjoy:

• Exclusive collectible swag
• Customizable take-home merchandise
• Interactive games and activities
• Franchise-themed food and beverages
• Unique photo opportunities throughout each environment

Whether you’re posing aboard a Federation starship, browsing the bustling Republic City Marketplace, or stepping into the outrageous world of South Park, every stop is designed to deliver a memorable Comic-Con experience.

Event Information

Location:
Happy Does Bar
340 Fifth Avenue, San Diego

Operating Hours

• Wednesday, July 22: 6:00 p.m. – 10:00 p.m.
• Thursday, July 23 – Sunday, July 26: 9:00 a.m. – 7:00 p.m. daily

Each visit lasts approximately 50 minutes.

Admission is free, although advance reservations are strongly recommended due to expected demand.

Guests without reservations may join the standby line for a chance to experience the activation.

Family-Friendly Fun

The Lodge is open to fans of all ages.

Guests under the age of 18 must be accompanied by a parent or legal guardian, making it an experience families can enjoy together.

For adult visitors looking to enhance the experience, themed alcoholic beverages will also be available for purchase by guests 21 years of age or older with valid identification.

One of Comic-Con’s Can’t-Miss Off-Site Experiences

Every year, Paramount+ raises the bar with immersive activations that transport fans directly into the worlds of their favorite series, and The Lodge looks poised to continue that tradition.

With adventures spanning the galaxy in Star Trek: Strange New Worlds, the vibrant streets of Avatar Aang: The Last Airbender, the outrageous humor of South Park, and the high-energy excitement of UFC, there’s something for nearly every kind of fan.

Packed with exclusive merchandise, interactive activities, themed treats, and unforgettable photo opportunities, The Lodge is shaping up to be one of the premier destinations during San Diego Comic-Con 2026.

If you’re planning your Comic-Con schedule, this free experience deserves a spot near the top of your list. Just be sure to reserve your tickets early—or be prepared to join what is sure to be one of the convention’s most popular standby lines.