Heroes & Villains Unveils Marvel and Star Wars Exclusives for San Diego Comic-Con 2026

Heroes & Villains is bringing two of pop culture’s biggest franchises to San Diego Comic-Con 2026, offering fans exclusive merchandise, immersive booth experiences, and limited-edition collectibles inspired by Marvel and Star Wars.

The collector-focused lifestyle brand from Bioworld Merchandising will celebrate fandom with two distinct destinations on the convention floor, each designed to immerse attendees in some of entertainment’s most beloved universes.

Marvel Takes Center Stage at Booth #2329

Marvel fans will want to make Booth #2329 one of their first stops during Comic-Con.

Heroes & Villains is transforming its exhibit into a dramatic environment inspired by the upcoming film Avengers: Doomsday, recreating a devastated Xavier Institute as Doctor Doom’s looming threat casts a shadow over the X-Men.

The immersive display serves as the backdrop for an extensive collection of officially licensed Marvel apparel and accessories celebrating both Doctor Doom and the X-Men.

Among the convention exclusives are limited-edition graphic T-shirts and hoodies paying tribute to the landmark first appearances of several Marvel icons, including:

• Doctor Doom
• The X-Men
• The Fantastic Four
• The Avengers

The exclusive designs honor the debut comic issues that introduced these legendary characters and teams, making them especially appealing to longtime comic book fans and collectors.

A Galaxy of Star Wars Merchandise at the Lucasfilm Pavilion

Across the convention floor, Heroes & Villains is also bringing the galaxy far, far away to life inside the Lucasfilm Pavilion at Booth #2913.

The booth will feature a wide selection of officially licensed Star Wars apparel and accessories inspired by the franchise’s iconic heroes and villains, including merchandise celebrating The Mandalorian & Grogu.

Collectors will also find several San Diego Comic-Con exclusives available only during the event, including:

• Limited-edition enamel pins
• Exclusive collectible pin sets
• The Grogu Hugging Anzellan Comfort Tee, available only on the convention floor

The exclusive apparel celebrates one of the franchise’s newest fan-favorite moments, offering attendees a unique keepsake that won’t be available after the show.

Convention Exclusives Available While Supplies Last

Select Heroes & Villains San Diego Comic-Con exclusives will be available exclusively at:

• Heroes & Villains Booth #2329
• Lucasfilm Pavilion Booth #2913

Sales begin during Preview Night on Wednesday, July 22, and continue throughout the convention while supplies last.

Fans unable to attend Comic-Con can still browse the company’s broader lineup through the Heroes & Villains online store and other major retail partners, although many of the SDCC-exclusive items will only be available on the convention floor.

A Must-Visit Destination for Pop Culture Fans

With immersive booth experiences, exclusive Marvel and Star Wars merchandise, and collector-focused apparel celebrating decades of comic book and cinematic history, Heroes & Villains is once again positioning itself as one of the must-visit exhibitors at San Diego Comic-Con 2026.

Whether stepping into the ruins of the Xavier Institute in anticipation of Avengers: Doomsday or discovering exclusive Star Wars collectibles inside the Lucasfilm Pavilion, fans will find plenty of reasons to add both Heroes & Villains locations to their Comic-Con itinerary before the limited-edition merchandise disappears.