DC Launches Unlock DC as Fans Prepare to Take Over San Diego

DC is making San Diego Comic-Con 2026 more interactive than ever before.

The publisher has officially opened registration for Unlock DC, a brand-new mobile-first digital experience designed to connect fans with every DC activation, panel, event, and exclusive happening throughout Comic-Con. Launching on Thursday, July 23, Unlock DC will serve as the central hub for everything DC, helping attendees navigate both the convention floor and the city while unlocking exclusive rewards along the way.

Fans can register now through UnlockDC.com ahead of the experience’s official launch.

One Hub for Everything DC

Whether you’re planning your Hall H schedule, searching for DC activations, or looking for exclusive fan experiences, Unlock DC aims to put everything in one place.

The mobile-first web platform brings together DC’s complete Comic-Con footprint into a single destination, making it easier for fans to discover programming, interactive experiences, and convention activities throughout San Diego.

Those who register before Comic-Con begins will receive a notification the moment Unlock DC goes live on Thursday morning, giving them immediate access to the experience.

Explore Comic-Con and Earn Exclusive Rewards

Unlock DC goes beyond being a digital guide by transforming Comic-Con into an interactive scavenger hunt.

Throughout the convention, registered participants can visit specially marked DC Street Signs located around the convention district. By scanning QR codes at each location, fans will be able to:

• Unlock exclusive offers and discounts
• Earn collectible stars
• Discover additional DC experiences
• Work toward exclusive convention rewards

The more stars fans collect, the more rewards they can redeem during the convention.

Hunt Down the Secret DC Reward Truck

One of Unlock DC’s biggest attractions will be the mysterious DC Reward Truck.

Fans who earn stars can exchange them for exclusive prizes, including a limited-edition DC collectible watch and other special rewards.

Finding the truck, however, is part of the adventure.

The Reward Truck will appear at just one secret location each day on Thursday and Friday, and its location won’t be revealed until reward redemption begins. Fans are encouraged to regularly check the Unlock DC website and follow DC’s official social media channels for updates before the truck disappears to its next destination.

Register Before Comic-Con Begins

Registration for Unlock DC is available now through the official website:

UnlockDC.com

Fans who sign up early will be ready to jump into the experience as soon as it launches on July 23, giving them a head start on earning rewards and exploring everything DC has planned throughout San Diego Comic-Con 2026.

DC Expands the Comic-Con Experience

With Unlock DC, DC is extending Comic-Con beyond the walls of the San Diego Convention Center. Instead of simply attending panels and visiting booths, fans will have the opportunity to interact with DC across the city through a connected digital experience that rewards exploration.

From exclusive offers and hidden QR code locations to collectible prizes and the hunt for the DC Reward Truck, Unlock DC is shaping up to be one of the most engaging fan activations of San Diego Comic-Con 2026.