Hasbro Unveils My Little Pony: Kayou Friendship in the Cards Collector Set for San Diego Comic-Con 2026

Hasbro is giving My Little Pony fans a new reason to gallop over to San Diego Comic-Con 2026 with the debut of an exclusive collector’s item that blends two of today’s biggest collectibles trends—premium figures and trading cards.

Created in collaboration with Kayou, the new MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS set combines beautifully redesigned figures with ultra-rare trading cards, delivering a premium experience designed for longtime Pony fans and collectors alike.

A limited quantity will make its debut at Hasbro Booth #3213 during Comic-Con before becoming available for pre-order online later this month.

Four Legendary Ponies Return to Equestria

The premium collector set celebrates four of the most beloved characters from My Little Pony: Friendship is Magic:

• Twilight Sparkle
• Rainbow Dash
• Fluttershy
• Pinkie Pie

Rather than recreating the characters in their traditional style, Hasbro has given each pony a collector-focused makeover featuring premium decorative finishes that elevate them far beyond standard figures.

Each 3-inch figure includes:

• Elegant pearlescent finishes
• Sparkling eye deco
• Gold accents across their manes, hooves, and Cutie Marks

The result is a collection that feels equally at home displayed in a showcase or admired straight out of the box.

A Trading Card Collector’s Dream

While the figures are impressive on their own, each pony is paired with something equally collectible—an ultra-rare Kayou trading card.

Featuring exclusive sketchbook-inspired artwork by fan-favorite artist Amy Mebberson, every card has been designed as a miniature piece of art rather than simply an accessory.

The illustrations showcase Mebberson’s signature style, giving each pony a unique presentation that complements the premium nature of the figures.

As trading cards continue to experience enormous popularity across pop culture, sports, and entertainment, Hasbro’s collaboration with Kayou taps into one of collecting’s fastest-growing trends while introducing My Little Pony to a new generation of collectors.

Premium Presentation from Start to Finish

Hasbro has also paid special attention to the presentation.

Each Friendship in the Cards set arrives in premium collector packaging that enhances the unboxing experience from the very first reveal.

Included is a protective display case that attaches directly to each figure, allowing collectors to showcase both the pony and its accompanying trading card together while helping preserve the set for years to come.

It’s a thoughtful touch that underscores the product’s focus on display, preservation, and long-term collectibility.

Comic-Con Gets First Access

Collectors attending San Diego Comic-Con will have the earliest opportunity to add the set to their collections.

A limited quantity of MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS will be available exclusively at Hasbro Booth #3213 throughout the convention, while supplies last.

Fans unable to attend won’t have to wait long.

The set will become available for pre-order on Amazon beginning Monday, July 27, at 1:00 p.m. EST.

With limited quantities planned for both Comic-Con and the online release, collectors are encouraged to act quickly.

Product Details

MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS

• Manufacturer: Hasbro in collaboration with Kayou
• Ages: 3+
• Retail Price: $59.99
• Comic-Con Debut: Hasbro Booth #3213
• Online Pre-Order: Monday, July 27 at 1:00 p.m. EST on Amazon
• Availability: Limited quantities while supplies last

Friendship Meets Collectibility

From the shimmering pearlescent finishes to Amy Mebberson’s exclusive artwork, MY LITTLE PONY KAYOU FRIENDSHIP IN THE CARDS is more than just another convention exclusive—it’s a celebration of two passionate collector communities coming together.

As trading cards continue to grow into one of pop culture’s hottest collectibles, Hasbro’s partnership with Kayou offers a fresh way to experience the magic of Equestria through premium figures, stunning artwork, and beautifully designed presentation.

Whether you’re a lifelong fan of My Little Pony: Friendship is Magic, a dedicated trading card collector, or simply searching for one of Comic-Con’s standout exclusives, this limited-edition set is sure to be among the convention’s most sought-after releases.