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DISNEY STORE CELEBRATES GRAND OPENING OF new store IN NATIONAL CITY, CALIF. First 500 Guests to Receive Free Gift

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On Saturday, April 16, Disney Store will celebrate the grand opening of its new store at Westfield Plaza Bonita in National City, Calif. One of The Walt Disney Company’s premier retail destinations, Disney Store offers guests a magical and immersive shopping experience through its unique store design, storytelling elements and one-of-a-kind team of Cast Members.

Designed to feature unique elements including a blue Pixie Dust Trail, Magical Trees, Disney Store Theater and Storytelling Neighborhoods featuring Disney, Marvel and Star Wars product statements, the store also includes design elements exclusive to National City. As guests enter the store, they will see a customized skyline incorporating local landmarks – including Kimball Park and the San Diego Bay – in addition to classic Disney features and magical storytelling moments.

“Disney Store brings a distinctly Disney experience to hometowns throughout the U.S. with a focus on ‘creating magical moments for guests of all ages,’ and our Cast Members are looking forward to bringing this magic to life in National City for all to enjoy,” said Jonathan Storey, vice president, Disney Store North America. “At Disney Store, you can shop an exclusive assortment of product in an immersive environment that is grounded in the rich history of Disney’s storytelling.”

During the grand opening celebration on Saturday, April 16, one lucky guest will be invited to “unlock imagination” and officially open the Westfield Plaza Bonita Disney Store. This tradition will continue after grand opening day, as the store will “unlock imagination” every morning, giving guests an opportunity to participate in a special and unforgettable Disney Store experience.

The grand opening ceremony will feature a festive song, special appearances and a little bit of Pixie Dust to officially open the store to guests. The first 500 guests to attend the grand opening celebration will receive a free gift*, and from noon to 4 p.m., a meet-and-greet with Mickey Mouse and Minnie Mouse will take place in Center Court, with an opportunity for guests to take photos with the characters**.

To find a Disney Store location, guests can visit www.DisneyStore.com/storelocator. Guests can also sign up for email alerts at www.DisneyStore.com/Updates or follow @DisneyStore on Twitter to stay connected.

For more information, please visit www.disneyconsumerproducts.com/press/us

* Giveaways are subject to availability. Contact your local store for event details.
** Characters alternate every 30 minutes. Character appearances are subject to change or cancellation without notice.

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