Netflix Inc., the world’s leading internet entertainment service, announced a new film from India, Love Per Square Foot. The film is the first mainstream production from India to be exclusively available to more than 109 million Netflix members in 190 countries simultaneously. With this release, RSVP is the first Indian production company to pioneer the distribution of a key title exclusively via streaming, enabling a global audience of entertainment enthusiasts on Netflix to enjoy the movie on the day of its launch.
Produced by Bollywood veteran Ronnie Screwvala’s new production company RSVP, Love Per Square Foot is a quirky romantic comedy that chronicles a guy and girl who enter a marriage of convenience to buy a flat in Mumbai, the city of their dreams. It is a co production with Still and Still Pictures. It features current favourite of filmmakers and audiences alike Vicky Kaushal (Masaan) along with Angira Dhar (Bang Baja Baarat) for whom this will be the Bollywood debut. Critically acclaimed actors Ratna Pathak, Supriya Pathak and Raghuvir Yadav feature in prominent roles in the film. Love Per Square Footis the feature directorial debut of film and stage personality, Anand Tiwari.
Mr Ronnie Screwvala said: “How, where and when great stories are watched is changing everyday. Our younger audiences chose their mediums. We love to disrupt and innovate in this space and this is a first of its kind for South Asia. We are thrilled to come together with Netflix and break new ground by reaching film-lovers around the world directly with Netflix.”
Reed Hastings, founder and CEO, Netflix, said, “We’re always looking for stories that bring joy to Netflix members, and Love Per Square Foot is a gem that we’re proud to have on the service. RSVP is a visionary partner, and we want to continue working with them and the best of Bollywood to deliver compelling stories to consumers around the world.”
Love per Square Foot will be available exclusively on Netflix early 2018 globally.