DEFY Media owned Break, the number one video humor site with over 20 million unique monthly viewers, has expanded its content offerings to include free movie streaming across Web, iOS, Android and Roku platforms with Xbox coming shortly, the company announced today. Break, which has been rapidly growing its platform audiences since the first iPhone launched in 2007, is rolling out “Movies on Break,” a curated selection of 200 films from the Lionsgate (NYSE: LGF) library that will be updated weekly, including Winter’s Bone, Swimming with Sharks, The Descent, Devil’s Double, Margin Call and many more.
“We’re pleased to supply them with a broad range of titles to enable them to continue expanding their offering into longer-form, professionally produced content. Our long-term partnership with Break is one of the many strategies we’ve created to deliver content to our next generation online audiences.”
“Increasingly, our millennial audience is tuning out of traditional media channels and into OTT options,” said Keith Richman, President, DEFY Media. “As we’ve continued to launch mobile and OTT devices, our engagement numbers have taken off with viewing sessions on Xbox and Roku eclipsing 30 minutes. With our ability to promote the movie offering to our 49 million YouTube subscribers, 70 million website visitors and the 22 million people who have downloaded our apps, we believe we are further positioning Break to be one of the dominant a la carte offerings of the future.”
Long known as the destination for the best in web video, this expansion marks Break’s move into streaming full length, premium ad-supported content. “Movies on Break” launches today with 80 films in eight categories, including “Pulse-Pounding Action,” “Screen Junkies Approved,” “Overlooked Gems,” and “Before They Were Famous”. A new category will debut each week and will include 8-10 new films, hand selected by the Break editorial team, led by new Editor-in-Chief Jack Moore.
“Break has built an enormous, engaged viewing audience by creating and curating world-class video content,” said Lionsgate President of Worldwide Television & Digital Distribution Jim Packer. “We’re pleased to supply them with a broad range of titles to enable them to continue expanding their offering into longer-form, professionally produced content. Our long-term partnership with Break is one of the many strategies we’ve created to deliver content to our next generation online audiences.” Lionsgate has been a minority equity investor in and content partner of Break, part of DEFY Media, since it was launched in 2007.
Users can download the Break.com mobile app for iOS (iPhone and iPad) here and Android here. To locate the “Movies” section on the iOS app, touch the navigation bar on the top left-hand corner of the home screen and select “Movies”. Users can connect on Roku and Xbox by downloading the free “Break” app on their device and selecting “Movies”.