Thunderbird Entertainment Group Inc. (TSXV:TBRD) (“Thunderbird” or the “Company”), is pleased to announce its kids division, Atomic Cartoons, is partnering with tokidoki, the pop-culture brand that means “sometimes” in Japanese, to develop an original animated series based on tokidoki’s Mermicorno character family. The series will be produced in collaboration with tokidoki’s visionary co-founder and Chief Creative Officer, Simone Legno (CCO), and co-founder and Chief Executive Officer (CEO), Pooneh Mohajer.
Introduced as part of tokidoki’s Unicorno Series 4 at San Diego Comic-Con 2015, the highly successful Mermicorno family now includes three series of Mermicorno collectible figures. The success of these magical characters has rapidly grown, with Mermicorno-themed plush toys, bags, apparel and novelty items being available globally, in more than 20, 000 stores.
The new partnership with Atomic Cartoons follows other collaborations between tokidoki and global brands such as Marvel, Hello Kitty, and Street Fighter. Legno and Mohajer will serve as executive producers of the animated series, along with Thunderbird’s CEO Jennifer Twiner McCarron and Matthew Berkowitz, who is vice president of Originals, Atomic Cartoons. Legno created the series, which Shea Fontana (DC Super Hero Girls, Polly Pocket) is writing and developing. Fontana is also set to executive produce and serve as showrunner for the comedy-adventure series.
“As an artist and a designer, it is a dream come true that I am working with the creative and passionate Atomic team,” says Legno, whose fascination with Japan and world cultures led to the creation of tokidoki.it, his online portfolio, in 2001.
In 2003, Mohajer was introduced to Legno’s art online and approached him to start the tokidoki brand. Mohajer adds, “We have always known the tokidoki universe was destined to come to life via animation and are particularly proud that our first foray is developing the Mermicornos series in partnership with this exceptionally talented team.”
Based on an original concept by Legno, the comedy-adventure series will follow a team of Mermicornos as they set out to stop an evil force determined to take over their world. Much like tokidoki itself, the animated series will be centered on exploration, discovery and self-belief. It will be up to these fearless Mermicornos to overcome the odds – and their differences – to bring peace to all of the sea.
“tokidoki has a history of creating their own incredibly unique and successful brands like Mermicornos, as well as establishing significant partnerships with some of the world’s most recognizable names across multiple industries, including Blizzard Entertainment’s Overwatch, MLB, and LeSportsac,” says Berkowitz. “We could not be more thrilled to partner with tokidoki and are honoured that they have trusted us to bring their illustrious Mermicornos to life as an animated series.”
This new project represents another high-profile partnership for Thunderbird’s kids division. Atomic is currently working with Max Brallier to produce an animated series for Netflix, based on Brallier’s New York Times Best Selling Book series The Last Kids on Earth. Atomic also recently announced a partnership with Drew Barrymore and Savannah Guthrie to develop an animated series based on Guthrie’s New York Times Best Selling Book series Princesses Wear Pants.