Netflix, Inc. (Nasdaq: NFLX), the world’s leading Internet television network, has announced today its first Brazilian Netflix original series, “3%”, which will start filming in early 2016 and will debut exclusively on Netflix later in the year. Produced by Boutique Filmes, the first season, will be directed by Oscar® nominated Cesar Charlone (City of God, Blindness), starring João Miguel (Estômago, Xingu, Felizes Para Sempre?) and Bianca Comparato (Avenida Brasil, Sete Vidas, Irmã Dulce).
“3%” is a dramatic thriller that brings viewers into a world divided into progress and devastation. The once-in-a-lifetime chance to pass to the ‘better side’ is through a cruel – and not always fair – process where only 3% of the candidates succeed. “Ultimately, the series questions the dynamics of society that imposes constant selection processes we all have to go through, whether we like it or not, says Cesar Charlone.
“Partnering with one of the most innovative networks in the world is very exciting. Netflix willingness to invest in Brazilian content, local talent and creative storytelling is key for our growth as a industry”, says Tiago Mello, the Executive Producer of the show. “The story was originally created a few years ago and now I am thrilled that it will turn into a completely new original Netflix series”.
“We look forward to working with such an acclaimed team for our first Netflix Original production entirely shot in Brazil”, says Erik Barmack VP, Independent and Local Content. “We are confident that this fascinating premise will be widely enjoyed by our members internationally”.
Written by Pedro Aguilera and produced by Boutique Filmes, “3%” will be filmed in Ultra HD 4K.